Creative Copywriter

Creative Copywriter

Hybrid (Min. 4 days in office initially)

Competitive salary based on experience

About us

We are the leading luxury performance marketing agency, specialising in reaching ultra -high -net -worth (UHNW) individuals - the wealthiest 0.1% of the population. We're the only agency with proven technologies specifically designed for luxury audiences, delivering precise results where others rely on guesswork. Our clients include some of the world's most prestigious luxury brands across property, aviation, hospitality, and wealth management.

The Role

We're seeking a Creative Copywriter to join our creative team, working at the intersection of luxury brand positioning and performance marketing. This is a unique hybrid role that combines strategic copywriting with hands -on creative execution, specifically tailored for UHNW audiences. You'll be working with cutting -edge AI tools to scale content production whilst applying your expertise to refine and elevate output to luxury standards. This role requires someone who understands that luxury marketing demands a sophisticated, understated approach rather than flashy, over -the -top messaging.

Key Responsibilities

Content Strategy & Development

- Develop wireframe copy using AI tools and Relume, optimised for conversion whilst maintaining luxury brand integrity
- Create video scripts based on established messaging strategies and pillars
- Craft compelling performance ad copy including headlines, sub -copy, and feature descriptions
- Write social media advertising captions and headlines across platforms

AI -Enhanced Content Creation

- Collaborate with AI tools to scale content production efficiently
- Apply expert judgement to evaluate and refine AI -generated content
- Use AI insights to inform copy variations and testing strategies
- Maintain quality control ensuring all output meets luxury brand standards

A/B Testing & Optimisation

- Develop copy variations for A/B testing across different channels and platforms
- Work closely with performance marketing teams to analyse which variations are performing well
- Suggest improvements and optimise campaigns based on performance data and insights
- Collaborate on testing different hooks and alternative messaging approaches

Performance Collaboration

- Partner with performance marketing teams to understand campaign performance metrics
- Support ongoing creative optimisation based on data -driven insights
- Adapt copy strategies based on real -time performance feedback
- Contribute to conversion rate optimisation initiatives

Strategic Support

- Contribute to messaging strategy development and refinement
- Work with marketing and internal teams on long -form content pieces and other copywriting requirements
- Develop tone of voice documents where these do not exist for clients
- Support our internal brand content and tone of voice development

Essential Experience

We're open to candidates from strong junior through to senior level, depending on experience and capability. The right candidate with exceptional skills and luxury market understanding will be considered regardless of current seniority level.