CRM Manager

About us

Longdue is a narrative-first game studio building rich, emotional RPGs that challenge players’ expectations. We’re a remote team of writers, artists, designers, and engineers, bringing together talent from across the industry to push the boundaries of story-driven games.

We’re still early in production, which means every new team member has a real, tangible impact on the world we’re creating. We believe extraordinary games come from small, focused teams that value creativity, openness, and care over convention.

Longdue sits within the wider HyperionDev ecosystem. HyperionDev is one of the largest online coding bootcamp providers in EMEA, with headquarters in Cape Town and London. Through partnerships with leading universities such as the University of Edinburgh and Stellenbosch University, HyperionDev delivers tech education to students across more than 40 countries, helping bridge the global tech skills gap through mentorship-led, practical learning.

Backed by Meta (formerly Facebook) and Google, and originally launched from the University of Cambridge, HyperionDev has grown into a globally recognised edtech company with a mission to expand access to high-quality tech education. Being part of this ecosystem gives Longdue a strong foundation while remaining creatively independent and focused on building something original.

About the role

This role sits across the Longdue and HyperionDev ecosystem.

The primary focus will be within HyperionDev, working on CRM and conversion across a large volume of inbound registrations. Alongside this, there will be opportunities to support Longdue as we begin to build out our own audience and community.

You’ll be operating in a high-performing, data-rich environment, while also being close to a studio at the very beginning of its journey.

We’re looking for a CRM Manager to own and improve how we convert interest into enrolments.

HyperionDev generates a high volume of inbound registrations each month. The opportunity is not at the top of the funnel, it’s in how we engage, qualify, and guide those leads through to a decision.

You’ll focus on the mid-funnel, building journeys, improving segmentation, and ensuring the right message reaches the right person at the right time.

This is a hands-on role where you’ll work closely with marketing, admissions, and engineering to turn intent into conversion.

RESPONSIBILITIES

• Own and improve the lead-to-sale conversion funnel
• Plan, build, and execute CRM campaigns across email and other direct channels
• Design and optimise lead nurturing journeys from first touch through to enrolment
• Work closely with performance and engineering teams to ensure clean data, strong segmentation, and reliable delivery
• Collaborate with brand and creative teams to produce high-quality, conversion-focused campaigns
• Maintain and evolve the communication calendar in line with business priorities
• Partner with admissions teams to refine lead scoring (hot, warm, cold) and improve handover quality
• Use data and experimentation to improve open rates, click-through rates, and conversion performance
• Support early CRM and audience engagement initiatives for Longdue as the studio grows

Minimum

• 3+ years of experience in CRM or lifecycle marketing, with a clear focus on conversion
• Proven experience building and optimising lead nurturing journeys at scale
• Strong written communication skills, with a clear understanding of persuasive, conversion-focused messaging
• Experience working with segmentation, lead scoring, and CRM data flows
• Comfortable working cross-functionally with marketing, product/engineering, and sales/admissions teams
• Solid understanding of CRM tools and email platforms
• Familiarity with HTML and working with APIs in a marketing/CRM context
• Analytical mindset, with experience using data to drive improvements in campaign performance

Preferred

• Experience writing or overseeing high-quality brand and campaign copy at scale
• Background in content, copywriting, or brand-led marketing
• Experience with platforms such as Intercom, SendGrid, Klaviyo, or similar
• Working knowledge of Google Analytics or equivalent tools
• SQL or experience querying CRM/marketing data directly
• Experience operating in high-volume consumer or education environments

Creative Freedom: Shape the community and voice of a groundbreaking RPG studio.

Work with the Best: Collaborate closely with, and be mentored by, award-winning entrepreneurs (Forbes 30 Under 30, NatWest Entrepreneur of the Year).

Flexible Working: We’re a remote-first studio—work wherever inspiration strikes.

Thought-Provoking Project: Be part of a game that challenges conventions, offers a deep philosophical experience, and explores the human psyche.