W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re -enrollment in future training sessions and accelerate prepay burn -down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle -driven experiences that deepen customer relationships and maximize the value of existing accounts.
Key Responsibilities
ï· Design and execute customer marketing programs and journeys aimed at re - engagement, re -enrollment, and prepay burn -down activation
ï· Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles
ï· Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns
ï· Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies
ï· Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications
ï· Create compelling messaging and content tailored to past customers at various stages of their lifecycle
ï· Track and report on customer marketing KPIs including re -enrollment rates, campaign engagement, and prepay utilization
ï· Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach
ï· Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant
Ideal Candidate
ï· 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing
ï· Strong understanding of customer journey mapping and marketing automation principles
ï· Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua)
ï· Proven ability to collaborate cross -functionally with sales, product, and multiple marketing teams
ï· Data -driven mindset with the ability to interpret customer engagement data and translate it into actionable programs
ï· Excellent communication and stakeholder management skills
ï· Experience in B2B, SaaS, or professional training/education environments is strongly preferred
ï· Familiarity with prepay or subscription -based business models is a plus
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