Data Analyst

EMPLOYMENT TYPE:

Permanent

COMPANY:

A large retail chain

LOCATION:

Parow, Cape Town

WORKING MODEL:

Hybrid ( 4 days on-site, 1 day remote)

JOB OVERVIEW:

A commercially focused Data Analyst to enhance and optimise the online retail experience for a major omnichannel business. This position covers the full spectrum of ecommerce analytics—from website traffic, conversion, and customer behaviour, to fulfilment and post-purchase experience. You will partner closely with Product Owners, Digital Marketing, Merchandising, Fulfilment, and Technology teams to turn data into actionable business recommendations.

This is a hands-on role encompassing data collection, defining data products, reporting, dashboard creation, and generating insights that drive commercial impact.

DESCRIPTION OF POSITION:

Analytics & Insights

• Track and analyse ecommerce performance, including traffic patterns, sales funnels, product performance, basket metrics, and fulfilment effectiveness.
• Generate ad-hoc and recurring reports with clear insights and recommendations.
• Identify trends, opportunities, and potential issues affecting online business performance.

Reporting & Visualisation

• Create, maintain, and enhance dashboards to enable self-service analytics.
• Present insights in a clear and actionable format for both technical and non-technical stakeholders.

Data Systems & Delivery

• Collaborate with product and engineering teams to define data requirements, event tracking, and metrics.
• Specify datasets, tables, and analytics products to support business decisions.
• Ensure high-quality data and readiness for new ecommerce initiatives and releases.

Performance Measurement

• Evaluate the impact of website updates, promotions, campaigns, and product launches.

• Define KPIs, measure results, and recommend optimisations.

Advanced Analytics

• Support predictive analytics initiatives such as demand forecasting and conversion optimisation.

KNOWLEDGE AND SKILLS:

Technical Expertise

• Advanced SQL (BigQuery) for data extraction and analysis.

• Experience with Google Analytics / GA4 and ecommerce event tracking.

• Familiarity with Shopify data structures and other ecommerce platforms.

• Data visualisation experience (Looker Studio, Tableau, Power BI).

• Strong foundation in statistics, data modelling, and data quality management.

• Awareness of data privacy regulations, including POPIA.

• Relevant tertiary qualification in a commercial, technical, or analytical field.

EXPERIENCE REQUIRED:

• Minimum of 5 years in a data analytics or business intelligence role.
• Proven track record in ecommerce, digital, or online retail analytics.
• Experience working with product teams and technical stakeholders to define and deliver data solutions.

ADVANTAGEOUS SKILLS:

• Bricks & Mortar Retail experience
  
  

**Please note: If you have not heard from us within 2 weeks, please consider your application unsuccessful.