Digital Advertising Specialist (Senior)

Key Purpose

Discovery is offering a great opportunity to join its fully serviced in-house digital marketing team. We are looking for a passionate, creative, and hardworking Digital Advertising Specialist that lives, eats, and breathes targeted online campaigns and soaks up the latest in industry best practices and trends. The successful individual will be a digital advertising all-rounder with experience in search, programmatic and display channels. To ensure success as a Digital Advertising Specialist, you should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, attention to detail and be able to work to strict deadlines and within allocated budget.

Areas of responsibility may include but not limited to:

• Execute effective digital marketing strategies across channels; make sure campaigns are optimised regularly for best results.
• Monitor campaign budgets and ensure we stay within budget.
• Produce reports as required with key metrics and detailed analysis and insights.
• Conduct market research and competitor analysis.
• Stay on top of digital advertising trends, skills, platform changes and best practices and implement new learnings where required.
• Train and guide junior staff members.
• Maintain good relationships with external parties like Google and Meta account managers as well as any other providers we work with.

Competencies

• Google Ads and Facebook Business Manager (required).
• Programmatic (DV360 or similar) (advantageous).
• LinkedIn business manager, Microsoft and X (previously Twitter) ads manager (advantageous).
• Google Analytics (advantageous).

Education and Experience

• Marketing and/ or Communications Tertiary qualification (required).
• A minimum of 3 years PPC experience (required)
• Google Ads, Facebook Blueprint, Google Analytics certification (advantageous).