Digital Campaign Manager

RESPONSIBILITIES:

• Build, plan and execute a comprehensive paid digital marketing campaign strategy. This should include social media, Google advertising and external media buying.
• Manage the placement and scheduling of digital ads to reach the right audience at the right time
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Conduct A/B testing and experimentation to refine campaign elements and strategies
• Optimize campaigns for search engines (SEO) and manage paid advertising campaigns (SEM) to increase online visibility
• Conducting keyword research and recommending optimizations. Ad copy creation and testing
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Identify trends and insights, and optimise spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Stay up to date with the latest technology and best practices. Stay informed about industry trends and competitor strategies to maintain a competitive edge
• Reporting and budget management –  Monitor and analyze campaign performance using analytics tools, deriving insights to make data-driven decisions- experience with Looker Studio or similar
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Brief, collaborate and oversee the work of internal and external agencies/vendors, such as designers, animators and printers, who will deliver much of the campaign activity

MINIMUM REQUIREMENTS:

• Matric
• Degree in marketing, digital marketing, advertising, communications or a related discipline would be an advantage.
• Certification in Google Marketing Platform, Google Analytics and Facebook Blueprint would be an advantage.
• 3-5 years’ experience in running campaigns and managing budgets.
• Experience in the informal market will be an advantage.
• Experience in formal retail will be an advantage.
• Experience in identifying highly targeted audience segments and devising targeted digital campaigns for these audiences.
• Solid knowledge of data led decision making and utilising data insights for digital marketing initiatives.
• Ability to speak and write an African Language will be advantageous
• Up to date with the latest trends and best practices in online marketing and measurement
• Experience with using tool such as but not limited to -  Ads Manager (META, X, Tik Tok, LinkedIn), Looker Studio, Brandwatch, Ad Dynamo, Google Analytics, Google Ads

SKILLS:

• Management skills: As a campaign manager you will formulate marketing plans. You will also from time to time need to guide the team and agency.
• Strong Communication skills: Written and Verbal
• Project management skills: As a campaign manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.
• Numerical skills: An additional factor favoured, campaign managers need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.

ATTRIBUTES:

• Passionate
• High Energy
• Results driven
• Confident
• Assertive
• Collaborative
• Innovative
• Adaptable