Digital Content Producer

Job Description:

Key responsibilities:

• Develop and produce original, high-quality content across multiple formats, including written posts, graphics and videos.
• Create platform-native copy optimised for each channel and brand’s unique audience behavior and technical requirements.
• Transform existing print content into engaging digital formats suitable for digital consumption.
• Produce real-time content that capitalises on trending topics, current events, and cultural moments relevant to the brand.
• Collaborate with designers and creative teams to ensure the overall content meets brand standards and platform best practices.
• Contribute to content calendar development with fresh, innovative ideas that achieve brand objectives and drive engagement.
• Research and identify content opportunities that align with brand values, audience interests, and business goals.
• Ensure all copy aligns with brand voice and tone.
• Optimise content for discoverability using relevant hashtags, keywords, and platform-specific SEO techniques.
• Adapt content based on platform performance data and audience feedback.
• Create content that encourages audience participation, user-generated content, and community building.
• Monitor content performance and audience responses to inform future content decisions.

Qualifications & Experience

• Degree or diploma in languages, arts, journalism or a related field.
• Minimum of 3-5 years’ experience as a digital content creator.

Skills & Competencies

• Fluent in English with excellent grammar and spelling skills.
• Strong general knowledge and active interest in current affairs, culture and lifestyle content.
• Knowledge of and enthusiasm for fashion, beauty, lifestyle and pop culture.
• High level of creativity and editorial versatility.
• Proficiency in Microsoft Word, Google Docs, social media platforms and content management systems such as WordPress.
• Solid understanding of editorial principles and journalism ethics.
• Ability to work efficiently under pressure and manage multiple deadlines.
• Exceptional attention to detail and accuracy.
• Ability to work independently and collaboratively.
• Strong communication and interpersonal skills.
• Willingness to assist colleagues and contribute to team success.

Location:

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