Digital Design, Content & Web Guru

Summary:

Our client is on the lookout for a Digital Marketing Guru. As a strong content creator, this role will drive strategic digital engagement and brand awareness. 

1. This role involves marketing strategy, planning and implementation of the brand positioning and development. You would be solely responsible for all things marketing, alongside the business owner.
2. You’ll blend creativity, strategy, and passion to bring the various sports-related brands to life within a consumer group.

Reporting to: Business Owner

Location: Cape Town

Schedule: Monday-Friday, 08:00-17:00 (Flexibility post probation)

Work Set-up: On-site

Responsibilities:

Responsible for all graphic and digital design, content creation and publishing, web development, web management and implementation skills. 

• Design digital strategies for various brands.
• Design, manage and schedule digital content for these brands.
• Design and edit basic visual content, including graphics, reels, and short videos using tools like Canva, Adobe Illustrator, etc.
• Oversee the digital exposure of our products.
• Monitor digital engagement - respond to comments, messages, and brand mentions with professionalism and discretion.
• Track analytics, compile monthly reports, and interpret performance insights to improve digital strategy.
• Stay up to date on emerging digital trends and platform features, continuously suggesting fresh, innovative approaches for audience growth and engagement.
• Web design - development, maintenance, optimising and extending new and existing websites. 
• Systems:
• Manage CMS and interactions with 3rd party software, 
• Manage and support on CRM and Payment gateway.

• At least 3 years experience in a similar role.

• Degree or diploma in Communications, Marketing or Public Relations - advantageous
• Experience (and passion) within the Sports industry is essential. 
• Experience with marketing of Sports equipment and apparel  - advantageous
• Proficiency with Marketing software and platforms, analytics tools, and basic design/video software (Canva, Adobe Illustrator, Corel Draw)
• Proficiency with Social Media platforms - Instagram, Facebook, Twitter, TikTok and Linkedin
• Understanding of SEO and accessibility principles
• Experience with CMS (Content Management Systems)
• Experience with CRM (Client Relationship Management systems)

Skills:

• Excellent knowledge of PHP, HTML, CSS, JS is ideal
• Working with third party API integrations
• Experience with payments gateways
• Strong understanding of online audiences and platform-specific best practices
• Basic design, video editing and animation skills with attention to aesthetic and detail.
• Excellent writing, visual storytelling, and editorial judgment
• Experience with email marketing on marketing on messaging platforms (Whats App and Telegram).
  
  

Competencies:

1. Entrepreneurial thinking
2. Adaptability
3. Independent Worker
4. Attention to detail 
5. Time management / Prioritisation skills
6. Excellent organisational skills
7. Superb communication skills (Verbal and written) 
8. Strong collaboration skills
9. Strong decision making ability 
10. Initiative and proactivity

Our ideal candidate is someone with a passion for sports, people and creating new connections and communities.

There are a number of exciting projects scheduled which this role will be directly leading, with a strong possibility of expansion and team leadership as a growth path.