Digital Marketer

• Conduct keyword research and build seed lists for campaigns and content alignment.
  
• Optimise on -page elements (meta tags, titles, descriptions).
  
• Perform technical SEO audits and implement corrective actions.
  
• Develop backlink strategies and identify high -authority link -building opportunities.
  
• Maintain and optimise local SEO profiles (Google My Business).
  
• Produce monthly SEO reports with insights and recommendations.
  
• Tools: GA4, Tag Manager, Search Console, Merchant Center, GMB, SEMRush, Screaming Frog.
  

• Set up and manage Google Ads accounts and perform keyword strategy.
  
• Build and manage campaigns with targeted goals and budgets.
  
• Implement conversion tracking and ensure accurate data reporting.
  
• Monitor and optimise weekly for performance and ROI.
  
• Produce detailed monthly Google Ads reports.
  
• Tools: Google Ads, Tag Manager, Merchant Center, GMB.
  

• Create monthly content calendars with platform -specific posts.
  
• Produce high -quality written, visual, and video content.
  
• Manage engagement, community interactions, and queries.
  
• Conduct trend analysis for actionable strategy updates.
  
• Deliver monthly performance reports.
  
• Tools: Facebook, Instagram, LinkedIn, GMB, WhatsApp, SEMRush.
  

• Brief and execute ad creatives aligned with campaign objectives.
  
• Develop and manage paid social campaigns across Facebook, Instagram, and LinkedIn.
  
• Optimise campaigns for CPC, CTR, ROAS, and other key metrics.
  
• Produce monthly reports on paid social performance.
  
• Tools: FB/IG/LinkedIn Ads Manager.
  

• Plan, produce, and schedule platform -specific content (blogs, social posts, video scripts).
  
• Work with the design team to deliver high -quality visuals.
  
• Ensure SEO best practices are applied to all content.
  
• Load and publish content across websites and social platforms.
  
• Track performance metrics (traffic, engagement, conversions).
  
• Tools: AI tools, Google Workspace, YouTube.
  

• Compile performance reports across all digital marketing streams.
  
• Use tools such as Google Analytics, SEMRush, and Hootsuite for KPI monitoring.
  
• Provide actionable insights based on data patterns and trends.
  
• Tools: Whatagraph​.
  

• Stay updated on digital marketing tools and trends.
  
• Ensure timely, high -quality delivery of all tasks.
  
• Maintain accurate tracking across platforms.
  
• Collaborate with strategists, designers, and operations teams.
  
• Support client communication and reporting.
  

Requirements

• Diploma or degree in Digital Marketing or equivalent.
  
• Experience with: Google: Analytics, Search Console, Google Business, Ads, Merchant Center, Tag Manager, YouTube.
  
• Social: Facebook, Instagram, Business Manager, LinkedIn & Campaign Manager.
  
• Demonstrated experience managing multi -platform digital campaigns.
  
• Proficiency in content management systems, analytics tools, and ad platforms.
  
  
• Advantageous:
  
• Knowledge of SEO tools (SEMRush, Screaming Frog, etc.).
  
• Basic website development & design understanding (HTML5, Shopify, WordPress, Wix).