Digital Marketing & Social Media Specialist

• Execute approved digital marketing plans across websites, paid media, social media, email and content channels.
  
• Coordinate digital campaign activities
  
• Ensure all digital activity aligns with approved brand guidelines, campaign objectives and business priorities.
  
• Track digital leads through lead management systems and support the sales team with enquiry conversion insights.
  
• Monitor online reputation, comments and reviews, escalating risks and coordinating timely, brand-aligned responses.
  
• Top of Form
  
• Bottom of Form
  

• Manage and maintain company websites and CMS content.
  
• Update website copy, residence information, pricing, promotions, forms and landing pages.
  
• Apply SEO best practice to improve content structure, metadata and search visibility.
  
• Monitor website functionality, performance, user experience and enquiry pathways.
  
• Coordinate website improvements, fixes and enhancements with relevant suppliers or internal stakeholders.
  

• Set up, manage, monitor and optimise Google Search, Display, Performance Max and remarketing campaigns.
  
• Conduct keyword, audience and competitor research to support campaign execution.
  
• Monitor budgets, conversions and campaign performance against agreed targets.
  
• Implement tracking requirements in collaboration with relevant suppliers where needed.
  
• Manage official social media platforms including Facebook, Instagram, TikTok, LinkedIn and other relevant channels.
  
• Develop, schedule and publish social content in line with approved content calendars.
  
• Monitor comments, inboxes, enquiries and audience engagement across platforms.
  
• Quality-check residence social media pages and support Digital Ninjas with brand-aligned posting guidance.
  
• Track platform performance and recommend improvements based on insights.
  

• Write clear, persuasive, and brand-aligned copy for websites, social media, emailers and campaign material.
  
• Create basic digital assets using approved templates and design tools such as Canva or Adobe Creative Suite.
  
• Coordinate photography, video or design requirements with agencies, suppliers or internal stakeholders where specialist production is required.
  
• Maintain content calendars, campaign messaging, and digital asset libraries.
  
• Upload, proofread and quality-check digital content before publication.
  

• Monitor website, paid media, social media and lead performance using GA4 and relevant platform analytics. Develop engaging marketing copy for digital campaigns.
  
• Prepare monthly digital performance reports with clear insights and recommendations.
  
• Analyse user behaviour, enquiry trends, campaign results, and digital funnel performance.
  
• Benchmark digital performance against competitors and market trends where relevant.
  
• Recommend practical improvements to campaigns, content, website journeys, and reporting processes.
  

Requirements

• Diploma or bachelor's degree in Digital Marketing or Media Studies or a related field.
  
• 3-5 years' practical experience in digital marketing execution, preferably in a multi-brand or lead-generation environment.
  
• Hands-on experience managing website content through a CMS.
  
• Working knowledge of SEO, SEM, Google Ads and conversion tracking.
  
• Experience managing business social media platforms and content calendars.
  
• Ability to interpret digital analytics and prepare performance reports.
  
• Strong copywriting, proofreading and brand governance capability.
  
• Experience working with agencies, suppliers or internal stakeholders to deliver digital campaigns.
  

• Website CMS management
  
• SEO and SEM
  
• Google Ads and paid media campaign management
  
• GA4 and digital analytics
  
• Social media platform management
  
• Content planning and copywriting
  
• Community management
  
• Email marketing
  
• CRM or lead management exposure
  
• Canva and/or Adobe Creative Suite
  
• Online reputation and brand management
  
• Basic understanding of student accommodation or tertiary student markets