Digital Marketing / Content Manager

Village N Life is a leading Tourism and Hospitality company based in the beautiful Camps Bay.

We are currently looking for a Digital Marketing / Content Manager to join our dynamic team at our in-house agency.

In this role, you have the opportunity to manage and improve web pages while also contributing to the development of digital platforms tailored to the company's needs. It encourages creativity and innovation within the provided platforms, and emphasizes the importance of staying up-to-date with evolving technology.

Requirements:

• Diploma in Digital Media, Google Certifications (Google Ads, Fundamentals, Analytics, Digital Sales)
• Certified with in Project Management and Digital Marketing
• Minimum of 6 years work experience in relevant roles
• Working experience in Hospitality & Travel industry
• Digital marketing and sales
• Project management, organisational and analytical skills
• Team management
• Proficient in Paid Media channels (Google Ads & Social Ads)
• Experienced in conversion rate optimization
• Knowledge and experience in Word press
• Knowledge of HTML/CSS
• Knowledge of SEO
• Experience with CRM

Responsibilities overview:

• SEM (Search Engine Marketing), including optimisation of current accounts
• Google Analytics
• Push Marketing
• Sales Programs
• SEO (Search Engine Optimisation) - managing the department, keeping up to date with current trends, ensure quality content produced for the digital channels
• On Page Setup, including Meta descriptions, Alt tags, H1's and Google 'My business"
• Paid Social media (Facebook, Instagram, Tiktok and LinkedIn.
• Website development - including advisor for the web development team, assisting with framework, plugins and analytic integration
• Improving the visibility, usability, content and conversion for the websites
• Content design and management
• Email marketing - including use of Everlytic & Zoho systems, management and building of the databases
• Project management of the digital marketing functions
• Tracking, reporting and providing analytics
• Manage digital budgets