Digital Marketing Manager

As a Digital Marketing Manager, you will be responsible for developing and executing digital
marketing strategies tailored to our recruitment agency clients. You will play a key role in SEO
strategy and optimization (60% focus), technical setup for new clients, marketing
performance analysis, and enhancing our overall service offerings. The ideal candidate will
have a deep understanding of SEO, is commercially aware of the recruitment market, and is
passionate about continuously improving our clients digital marketing services.

Key Responsibilities

SEO Strategy and Execution (60%)

• Develop and implement comprehensive SEO strategies to improve clients' search
  rankings and visibility.
• Conduct thorough keyword research, competitive analysis, and on-page SEO
  optimisation.
• Oversee technical SEO audits and provide actionable insights to improve website
  performance.
• Optimize content for search engines, including blogs, landing pages, and job postings.
• Manage and improve local SEO strategies to enhance recruitment agency visibility.
• Track and analyse SEO performance metrics, ensuring continuous improvement.
• Stay updated with SEO trends, algorithm updates, and best practices to maintain a
  competitive edge.

Technical Setup for New Clients

• Lead the technical onboarding process for new clients, ensuring smooth integration
  with digital platforms.
• Set up Google Analytics, Google Tag Manager, Search Console, and other necessary
  tools.
• Liase with teams to Implement tracking codes, conversion pixels, and event tracking
  across platforms.
• Conduct website audits and provide recommendations to improve UX, performance,
  and SEO.

Marketing Performance Analysis and Reporting

• Create and maintain marketing performance dashboards, tracking key KPIs such as
  traffic, engagement, conversions, and ROI.
• Analyse data from Google Analytics, social media insights, and paid media reports to
  drive strategy improvements.
• Provide clients with regular performance reports and actionable recommendations.
• Provide clients with weekly lead updates.
  

Digital Marketing Strategy and Awareness

• Stay up to date with all digital marketing channels, including PPC, paid social, email
  marketing, and content marketing.
• Collaborate with internal teams to align SEO efforts with paid and organic strategies.
• Identify opportunities for new services or improvements to enhance client results.
• Assist teams to develop optimised campaign assets such as landing pages and email
  templates.
• Assist teams to upload and schedule content to both the website and social media
  channels.
• Assist with the development of CRM data health checks.
  

Commercial Awareness and Client Engagement

• Understand the recruitment industry trends and how they impact digital marketing
  strategies.
• Proactively recommend marketing strategies based on client business goals and
  market demand.
• Engage with clients regularly, providing expert advice and support to maximize their
  digital success.

• 3+ years of experience in digital marketing, with a strong focus on SEO.
• Expertise in technical SEO, content optimization, link-building strategies, and analytics.
• Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools.
• Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters.
• Strong understanding of digital marketing channels, including PPC, paid social, and content marketing.
• Analytical mindset with the ability to interpret data and translate it into strategic recommendations.
• Confidence and ability to present data to stakeholder audiences
• Excellent communication and client management skills.
• Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption
• Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements
• Passion for continuous learning and staying ahead of digital marketing trends
• Knowledge of the recruitment industry or previous experience working with recruitment agencies is a plus.