Digital Marketing Manager Demand Generation & ABM

Description

GVW Group is a private investment and industrial holding company focused on building and scaling operating businesses across manufacturing, technology, engineering, and distribution. We take a hands-on, operator-led approach to value creation, supporting our portfolio companies with capital, strategic direction, and shared capabilities. 

Digital Marketing Manager – Demand Generation & ABM

Location: Durbanville, Cape Town

We’re hiring a Digital Marketing Manager to lead the transformation of Autocar’s marketing function into a modern, AI-enabled demand generation engine-built around account-based growth, measurable impact, and commercial outcomes.

You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales - not vanity metrics.

What You Will Own

• Demand Generation (Primary Accountability)
  • Own digital pipeline across priority vocational segments
  • Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions
  • Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)
  • Ensure every program is tied to revenue impact—not activity
• Account-Based Marketing (ABM) by Vocation
  • Build and operate ABM programs for priority named accounts and buying groups
  • Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers
  • Operationalize ABM inside Market (and integrated platforms)
• Marketing Automation & Marketo System
  • Own Marketo as the core demand engine
  • Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules
• AI‑Enabled “Cruise Control” Execution
  • Design a modern AI‑enabled demand stack covering PPC optimization, keyword strategy & SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection
  • Implement AI-driven marketing systems (automation, optimization, insights)
• Paid, Organic & Search Performance Excellence
  • Own performance across paid search, SEO, and multi-channel campaigns
  • Continuously optimize spending based on pipeline contribution
  • Scale what works. Shut down what doesn’t.
• Vocation‑Specific Messaging & Journeys
  • Translate deep vocational product knowledge into targeted, persona-driven journeys, application‑driven messaging, and buying‑stage‑appropriate assets
  • Ensure digital programs reflect Autocar’s engineering credibility and vocational authority —not generic OEM marketing
• Measurement & Transparency
  • Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI.

What You Bring

• Proven experience owning B2B demand generation in complex, high‑consideration environments.
• Deep hands‑on expertise with Marketo (not just familiarity).
• Demonstrated success with ABM programs, ideally integrated with Sales.
• Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring
• Practical experience applying AI tools in digital demand generation.
• A builder mindset — someone who can create scalable systems from scratch
• Systems thinker who designs for scale and repeatability.
• Intellectually curious, especially around AI and automation.
• Experience in industrial, OEM, manufacturing, or capital equipment environments.
• Exposure to long sales cycles with multiple decision‑makers.
• Comfort working with technical products and engineering‑driven organizations.

 GVW offers an attractive compensation and benefits package, to include base salary, incentive bonus opportunities, and benefits such as medical/dental/vision options, retirement plan, etc.