Digital Performance Specialist

Our client, a major player in the Insurance Space, is recruiting for Digital Performance Specialist.

About the role:

The Digital Performance Specialist drives measurable growth across digital channels through data-led optimisation, campaign management, and actionable performance insights. This role ensures digital platforms (paid, owned, and earned media) consistently meet or exceed lead generation, conversion, and revenue targets. You will analyse performance daily, spot high-impact opportunities, run rapid experiments, and implement improvements while staying ahead of evolving searchand AI trends, including Generative Engine Optimization (GEO).

Minimum Qualification and Experience:

• Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Business, or a related field.
• 3–5+ years of hands-on experience in digital performance marketing, paid media, or a closely related role (exceptional candidates with 2+ years and strong results considered).
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar highly advantageous.
• Experience with AI-driven marketing tools, privacy-first strategies (e.g.cookieless tracking, first-party data), and incrementality testing preferred.

Key Responsibilities:

1. Performance Marketing & Campaign Management

• Plan, launch, monitor, and optimise performance campaigns across major platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), LinkedIn, TikTok, X, Spotify and YouTube.
• Manage budgets, daily pacing, bidding strategies, and ROI/ROAS to maximise efficient spend and returns.
• Design and execute A/B and multivariate tests on creatives, audiences, placements, messaging, and landing pages.
• Scale winning campaigns and quickly pause or pivot underperformers.

2. Data Analysis & Reporting

• Own daily/weekly performance dashboards and deliver clear, actionable insights to stakeholders.
• Analyse core metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates, P-Factor (CAC), incrementality) across channels.
• Produce regular performance reports (weekly/monthly) with data-backed recommendations for marketing, sales, and executive teams.
• Track cross-channel attribution and run incrementality tests to prove true business impact.

3. SEO, GEO & Website Optimisation

• Apply strong traditional SEO principles alongside Generative Engine Optimization (GEO) techniques to improve visibility in AI-driven generative search engines (e.g. ensuring accurate citations, rich representation in AI overviews and chat responses).
• Conduct keyword research, competitor analysis, on-page optimisation, and performance tracking for both classic search and generative engines.
• Collaborate with content, UX, and development teams to enhance site speed, mobile experience, user journeys, schema markup, and conversion pathways.

4. Conversion Rate Optimisation (CRO)

• Work with development team to identify funnel drop-off points, friction areas, and user behaviour patterns using heatmaps, session recordings, and analytics.
• Assist with CRO experiments (landing page tests, form optimisations, content variations, UX/UI improvements).
• Measure uplift in conversion rate, micro-conversions, and overall revenue impact.

5. Stakeholder Collaboration

• Partner closely with brand, content, product, technology, sales, and creative teams to align campaigns with overarching business objectives.
• Manage relationships with external agencies, media vendors, and tech partners to ensure high-quality deliverables and performance accountability.

6. Tool & Platform Management

• Expertly use core analytics and tracking tools: Google Analytics 4, Google Tag Manager, Search Console, Looker Studio (for dashboards).
• Set up and maintain robust tracking, tagging, event measurement, and conversion frameworks (including consent-mode/privacy-compliant tracking).
• Stay current with emerging AI-powered tools for bid optimisation, creative generation, predictive analytics, and performance automation

Key skills and Competencies

• Strong analytical mindset with proven ability to turn complex data into clear, business-focused insights and recommendations.
• Proficiency in major digital advertising platforms (Google Ads, Meta, LinkedIn, Microsoft Advertising) and analytics tools.
• Proficient in Excel for data analysis, pivot table creation, and custom reporting to complement tools like Google Analytics, Looker Studio, and platform-native dashboards.
• Deep understanding of SEO, Generative Engine Optimization (GEO), SEM, paid social, programmatic principles, and cross-channel attribution.
• Experience with A/B testing platforms, CRO tools, and dashboard/visualisation software.
• Excellent attention to detail; ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and presentation skills – able to explain performance stories to non-technical stakeholders.
• Growth mindset, adaptability to rapid platform/AI changes, and comfort working under pressure in a fast-paced environment.
• Commercial acumen – understanding how digital performance ties directly to revenue and business goals