Event Sponsorship Sales Rep

Event Sponsorship Sales Executive

Location: Cape Town – Hybrid (Office based in Bergvliet, ±2 days per week)
Employment Type: Permanent
Reporting to: Head of Sales / Commercial Lead

Role Overview

The Event Sponsorship Sales Executive will be responsible for driving sponsorship revenue across a portfolio of events by identifying, pitching, negotiating, and closing sponsorship and partnership opportunities.

This role is focused on outbound B2B sales, building long-term sponsor relationships, and consistently achieving sponsorship revenue targets. The successful candidate will be commercially driven, confident engaging senior decision-makers, and experienced in selling event sponsorship packages, brand partnerships, and related commercial offerings.

Key Responsibilities

Sponsorship Sales & Revenue Generation

• Proactively identify and secure new sponsorship opportunities for events

• Sell event sponsorship packages, brand partnerships, and related commercial offerings

• Manage the full sales cycle: prospecting, pitching, negotiation, closing, and follow-up

• Achieve and exceed monthly and event-based sponsorship revenue targets

• Upsell and cross-sell sponsorship packages where appropriate

Client & Relationship Management

• Build and maintain strong relationships with corporate sponsors and partners

• Act as the main point of contact for sponsors throughout the sales process

• Ensure sponsor requirements are clearly communicated and aligned internally

• Maintain accurate client and pipeline data within the CRM system

Market Engagement & Collaboration

• Conduct outbound sales via phone, email, LinkedIn, and meetings

• Identify potential sponsors aligned to each events audience and positioning

• Collaborate with internal marketing, events, and operations teams to deliver sponsor value

• Stay informed on industry trends, competitor activity, and sponsorship opportunities

Required Experience & Skills

Essential

• Proven experience in sponsorship sales (events, conferences, exhibitions, media, or similar)

• Strong B2B sales background, ideally selling to mid-to-senior-level decision-makers

• Demonstrated ability to close sponsorship deals and work to revenue targets

• Confident outbound sales approach with excellent communication and negotiation skills

• Ability to manage multiple sponsorship opportunities simultaneously

• CRM experience and structured sales pipeline management

Advantageous

• Experience selling event sponsorships, exhibition space, delegate packages, or advertising

• Background in conferences, exhibitions, media, sports, or live events

• Experience working in a hybrid or fast-paced sales environment

Personal Attributes

• Commercially driven and target-oriented

• Confident, persuasive, and relationship-focused

• Organised with strong follow-through

• Comfortable working independently and collaboratively

• Professional, resilient, and results-focused

Working Model & Location

• Hybrid role: Office-based in Bergvliet, Cape Town, approximately 2 days per week

• Remaining time remote / field-based as required

Why This Role

• Opportunity to work on high-profile events and sponsorship portfolios

• Direct impact on revenue growth

• Collaborative, entrepreneurial environment

• Strong scope for performance-based success and growth