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Our client, a well-established operator within the iGaming and Sports Betting sector, is looking for a Sales Events & Marketing Coordinator to drive the planning and execution of high-impact events, brand activations and partnership initiatives that directly support customer acquisition, retention and revenue growth.
If you have experience in live events, commercial activations and high-energy environments get you going, this role will hit the sweet spot.
This is a hands-on role in a fast-moving, regulated industry where timing, precision and brand consistency are non-negotiable.
The Role
Youll be responsible for delivering seamless, high-quality sports betting and iGaming events, sponsorship activations and promotional campaigns that elevate brand visibility and strengthen commercial partnerships.
Your remit will include:
Planning and executing internal and external events including sportsbook activations, race-day events, tournaments, launches, trade shows, conferences and client engagements
Managing end-to-end event delivery: venues, branding, registrations, guest experience, on-site coordination and post-event close-out
Supporting sales and commercial teams with event-led lead generation, VIP engagement and partnership development
Coordinating marketing campaigns linked to betting promotions, sponsorships and major sporting or racing calendars
Ensuring strict brand consistency across all event materials, digital assets and promotional collateral
Managing event-related suppliers and agencies, negotiating pricing and service levels to maximise ROI
Developing and controlling event and marketing budgets, tracking spend and measuring performance
Coordinating logistics including travel, accommodation, equipment, setup and breakdown
Ensuring compliance with operational, health and safety, and industry-related standards at all events
Preparing post-event and campaign reports with insights, performance data and commercial recommendations
What Youll Bring
This role is best suited to someone who understands the pace, pressure and commercial realities of iGaming, betting, racing or adjacent entertainment industries.
Youll need:
A National Diploma (NQF Level 6) in Marketing, Communications, Events Management or a related field
Minimum 3 years experience in events, marketing coordination, sales support or partnership roles
Experience working in iGaming, Sports Betting, Racing, hospitality, entertainment or high-volume B2C environments
Strong event planning, stakeholder coordination and project management skills
Commercial awareness with the ability to support revenue-driven initiatives
Vendor negotiation and supplier management experience
Budget management and financial tracking capability
Intermediate MS Office proficiency
Flexibility to work evenings, weekends and public holidays aligned to sporting and betting calendars
Willingness to travel within South Africa
The Right Mindset
You are:
Calm under pressure and comfortable in live-event environments
Highly organised with strong attention to detail
Commercially minded and brand-conscious
Proactive, adaptable and solution-focused
A team player who takes ownership and delivers without hand-holding
Why This Role Stands Out
Youll be operating at the heart of a high-growth, high-energy industry, delivering experiences that directly influence customer engagement, partnerships and commercial performance. If you want exposure, responsibility and the chance to make measurable impact in iGaming and Sports Betting, this role delivers exactly that.
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