Field Sales Manager - Free State

Overall Responsibility:

The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly call cycles will be established to maximise the time spent in the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.

Focus Area 1: Sales 

• Implement and develop promotional activity to drive consistent pull in relation to the channel management process  


• Influence liquor retail pricing within segments 


• Maintain stock levels within segments 


• Using Commercial conversations/arguments/calculations to influence 


• Influence the placement of our products to maintain the best cold and ambient space


• Manage B.T.L placements 

Focus Area 2: Administration

• Determine pre-call planning objectives


• Compile daily / weekly reports 


• Manage sales and administration 


• Handle customer and consumer complaints and queries

Focus Area 3: Outlet Service 

• Develop great business relationships


• Maintain customer call rate and frequency 


• Conduct regular account reviews 

Requirements of the Role Qualification:

• Matric certificate or equivalent


• Bachelor's Degree/similar qualification in Sales/Marketing         


• A minimum of 2 years’ experience in Sales/Marketing in a FMCG environment 


• Valid unendorsed Code 8 driver's licence 


• Proficient in Microsoft office


• Merchandising experience strongly preferred


• Beverage industry experience strongly preferred

Preferred Skills:

• Sound interpersonal skills and the ability to build relationships      


• Ability to work independently 


• Time management skills 


• Persuasiveness and selling ability 


• Strong achievement orientation


• Beer knowledge and processes


• Exceptional verbal ability and communication skills 


• Commercial acumen


• Strong understanding of On Con Segment