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FMCG Head of Key Accounts

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Job Description - FMCG Head of Key Accounts

Calling seasoned sales leaders with a passion for driving growth, building strategic partnerships, and leading high-performing teams. A dynamic FMCG/Beverage business is seeking a Head of Key Accounts to spearhead its customer strategy, manage top-tier relationships, and unlock new commercial opportunities across the beverage sector.

This is a senior leadership role reporting directly to the Managing Director, ideal for someone who thrives in a fast-paced, entrepreneurial environment and is ready to shape the future of a pioneering brand.


Responsibilities:

Strategic Account Leadership

  • Develop and execute account strategies that align with broader business goals.

  • Manage long-term relationships with major retailers, distributors, and wholesalers.

  • Drive account performance, ensuring sustained growth and profitability.

Sales Execution & Team Leadership

  • Own revenue targets across key accounts, delivering market share and brand visibility.

  • Lead and mentor the Key Account Management team to exceed performance goals.

  • Analyse performance data to identify trends, gaps, and growth opportunities.

Cross-Functional Collaboration

  • Partner with Marketing, Supply Chain, Finance, and Product teams to deliver seamless customer solutions.

  • Co-create tailored campaigns and product offerings for strategic accounts.

  • Ensure product availability and timely delivery through close coordination with logistics.

Negotiation & Relationship Management

  • Build trusted relationships with senior decision-makers across client organisations.

  • Lead commercial negotiations, pricing agreements, and promotional planning.

  • Resolve challenges with agility and professionalism, maintaining high customer satisfaction.

Market Intelligence & Reporting

  • Monitor competitor activity, market shifts, and consumer insights to inform strategy.

  • Deliver monthly performance reports and forecasts to senior leadership.

  • Use data-driven insights to refine account plans and drive business outcomes.



Requirements

Education & Experience

  • Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

  • 8–10 years in Key Account Management or Sales Leadership within FMCG.

  • Proven success managing large accounts and negotiating high-value contracts.

Skills & Competencies

  • Strategic thinker with strong commercial acumen and entrepreneurial mindset.

  • Exceptional communication, negotiation, and presentation skills.

  • Proficient in CRM systems, Excel, and sales analytics platforms.

  • Collaborative leader who inspires performance and drives accountability.

What Sets You Apart

  • You’re customer-obsessed and results-driven.

  • You think long-term but act fast.

  • You lead with ownership, agility, and a pioneering spirit.

  • You believe in possibility and thrive in building something extraordinary.

This role requires flexibility beyond standard hours and a willingness to roll up your sleeves when needed. You’ll be part of a business that’s shaping its own future - and yours. 


You're encouraged to apply if you think you have what it takes to succeed in this role.


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