Gaming Marketing Specialist (FTC)

Incredible is seeking a Gaming Marketing Specialist with a passion for gaming culture, digital content, and community building. This is a 12 -month contract role.

The Gaming Marketing Specialist will work collaboratively with the Brand and Merchandising teams, as well as Digital and Store Operations, to deliver relevant and compelling gaming campaigns. If you're a creative strategist with a finger on the pulse of gaming trends, this role offers a unique opportunity to blend digital marketing, community leadership, and retail innovation.

Description

1. Gaming Marketing Strategy
   
2. Content Creation & Social Media
   
3. Influencer & Community Engagement
   
4. eSports & Event Activation
   
5. Omni -Channel Integration
   
6. Internal Training & Support
   

Requirements

Minimum Requirements

• Grade 12
  
• 3–5 years of digital marketing experience, ideally in gaming, youth culture, or tech
  
• Solid understanding of gaming platforms (Twitch, Discord, Reddit)
  
• Experience in content planning and influencer marketing
  
• Familiarity with eSports and live events
  
• Competence in Canva, Adobe Creative Suite, and basic video editing tools
  

Skills

• Content planning and social media management
  
• Influencer relationship management
  
• Graphic and video design/editing (Canva, Photoshop, CapCut, Premiere Pro)
  
• Copywriting and campaign messaging
  
• Cross -functional collaboration
  
• Community leadership and engagement
  
• Basic understanding of retail marketing strategies
  
• Familiarity with marketing data and KPIs
  

Competencies

• Brand storytelling and digital campaign execution
  
• Multi -platform content publishing
  
• Youth and gamer community engagement
  
• Customer -centric mindset
  
• Proactive problem -solving
  
• Time management and deadline orientation
  
• Strong interpersonal and communication skills
  
• Team collaboration and creative initiative