Global Ecommerce & CRO Lead

Own the global ecommerce customer journey and drive the development of a digital-first model that converts traffic into customers across international markets.

Cape Town | In Office | UK Working Hours, Monday to Friday | R60,000–R80,000 per month

ABOUT OUR CLIENT

Our client provides career-focused education and is transforming how customers discover, choose and purchase training.

The business is developing a digital-first customer journey that combines ecommerce, AI, career data and personalised digital experiences. Customers will increasingly be able to discover potential careers, search live job opportunities, understand salaries and employer demand, complete personalised career and skills gap analyses, interact with an AI sales and career agent, receive personalised training recommendations, purchase directly through Shopify and access ongoing career tools and support.

Historically, much of the business has been generated through leads subsequently converted by sales teams. The business is now developing an ecommerce-led model that allows customers to complete more of this journey digitally, including purchasing further certifications as their careers develop. Australia and New Zealand will initially provide an important test market for this model, with a wider global remit across the business.

THE ROLE: GLOBAL ECOMMERCE & CRO LEAD

The Global Ecommerce & CRO Lead will take commercial ownership of the ecommerce customer journey from landing page through to purchase and subsequent upsell.

The role is focused on turning digital traffic into customers rather than simply maintaining a Shopify store. Ecommerce will sit at the centre of the commercial model, with the role responsible for improving ecommerce revenue, conversion and contribution across the customer journey.

The key commercial objective is to determine whether the business can profitably acquire and convert customers into £1,000–£2,500 / A$1,500–A$3,000 career products through ecommerce without requiring a human salesperson for every transaction.

Success will be measured through ecommerce revenue, conversion rate, CAC, ROAS, checkout completion, cost-to-serve, customer lifetime value and subsequent product purchases, with a focus on revenue and contribution rather than vanity metrics.

KEY RESPONSIBILITIES

• Take commercial ownership of ecommerce revenue, conversion and contribution.

• Own Shopify strategy and optimisation.

• Drive Conversion Rate Optimisation across landing pages, product pages and checkout.

• Develop career-specific landing pages and digital funnels.

• Integrate the AI chat and voice agent into the ecommerce customer journey.

• Develop customer journeys incorporating live job search, career information and personalised skills gap analysis.

• Optimise abandoned browse, basket and checkout recovery.

• Manage ecommerce retargeting across Meta, Google, email and SMS.

• Implement customer segmentation and behavioural targeting.

• Develop post-purchase journeys and certification upsell opportunities.

• Conduct A/B testing across proposition, pricing, content, UX and calls to action.

• Conduct multivariate testing to improve ecommerce performance.

• Manage GA4, Google Tag Manager, attribution and ecommerce analytics.

• Work closely with the paid media team to optimise the complete customer journey from click through to revenue.

• Identify opportunities to use AI and automation to improve conversion and reduce cost-to-serve.

• Work with developers, designers, paid-media specialists and AI teams to turn commercial ideas into working customer journeys.

• Understand the existing Shopify environment and customer journey during the first 90 days.

• Establish clear ecommerce performance benchmarks during the first 90 days.

• Begin launching and optimising new career-focused acquisition funnels during the first 90 days.

• Initially focus acquisition journeys around areas likely to include Cyber Security, Project Management and Data & AI.

• Combine content, live employment opportunities, personalised career assessment, AI and ecommerce into a single customer experience.

• Help develop an ecommerce model that can support the digital entry and testing of new international markets without first requiring large local sales operations.

ABOUT YOU

• Proven experience growing ecommerce revenue.

• Strong experience with Shopify or Shopify Plus.

• Strong ecommerce trading and commercial management experience.

• Strong Conversion Rate Optimisation experience.

• Experience optimising landing pages.

• Experience with A/B and multivariate testing.

• Experience using GA4 and Google Tag Manager.

• Experience with Meta and Google conversion tracking.

• Experience with customer segmentation and behavioural targeting.

• Experience with ecommerce retargeting.

• Experience with email and SMS lifecycle marketing.

• Experience with abandoned-cart and checkout optimisation.

• Experience with attribution and ecommerce analytics.

• Experience working closely with performance marketing teams.

• Comfortable working with developers, designers, paid-media specialists and AI teams to turn commercial ideas into working customer journeys.

• Primary expertise should be in understanding customers, data, experimentation and improving commercial performance.

• Experience selling higher-value or considered-purchase products online would be particularly valuable.

• Development experience is useful but this is not a pure developer role.

• Ecommerce experience should extend beyond uploading products, managing catalogues or maintaining a Shopify website.

• Experience in education is not essential.