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Graphic Designer

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Job Description - Graphic Designer

Graphic Designer – East London 

Our client is seeking a talented Graphic Designer to join their Marketing team, based in East London.


Role Overview

The Graphic Designer will play a strategic role within the Marketing Department, combining strong creative capability with data -driven insights. The role involves leveraging AI -enabled design tools to enhance creative output, optimise campaign performance, and support the development of the broader design team.


Key Responsibilities

  • Develop and execute design strategies aligned with business and marketing objectives

  • Produce high -quality digital and print design assets while maintaining brand consistency across all SKG Group platforms

  • Utilise AI tools for ideation, image generation, adaptive design, and campaign optimisation

  • Monitor, analyse, and refine campaign performance using analytics, A/B testing, and AI -driven insights

  • Collaborate closely with marketing and digital teams to ensure cohesive campaign execution

  • Mentor junior designers and develop training resources to support skills development

  • Stay up to date with design trends, competitor activity, and emerging technologies

  • Perform other reasonable duties within the scope of the role




Requirements

Minimum Requirements

  • Degree or relevant qualification in Graphic Design

  • 3–5 years’ experience in a design role, preferably within marketing, creative agencies, or B2B environments

  • A strong portfolio demonstrating digital, print, and video design work

  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)

  • Experience working with AI -assisted design tools and workflows

  • Solid understanding of typography, colour theory, layout, branding, and print principles

Key Skills and Competencies

  • Ability to translate marketing objectives into compelling visual solutions

  • High level of creativity with strong attention to detail

  • Adaptability in a fast -paced, deadline -driven environment

  • Strong communication and presentation skills

  • Excellent collaboration and interpersonal abilities



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