Group Account Director (Digital Marketing)

icon building Company : Accenture
icon briefcase Job Type : Full Time

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Job Description - Group Account Director (Digital Marketing)

Accenture's job vacancy, Career and Recruitment Job title : Group Account Director (Digital Marketing) jobs in Gauteng Job Location : Gauteng, Deadline : July 07, 2024 Quick Recommended Links

Job Description:

  • As a Group Account Director you need to have a strong command of all things digital. You will need to be performance-driven with the ability to work with a team who pride themselves on delivering quality work for our clients. Your loyalty, accountably and desire to grow your skills are all important attributes.

Scope of service delivery:

  • Strategic comprehension of Performance Marketing
  • Social Media
  • Digital Media
  • SEO
  • Data & Analytics
  • CRM
  • Martech – an understanding of tools and data enablement

Industry:

  • Financial Services (80%)

Responsibilities (include but are not limited to):

  • Lead and grow a Performance Marketing team.
  • Build and manage the client team and relationships.
  • Manage client expectations and service delivery by being a focal point for day-to-day interactions.
  • Understand the client, strategy and agency process in order to deliver efficiently and to the highest quality
  • Support your Business Unit Director in driving and meeting all financial targets
  • Be a strategic partner to your clients, enabling you to guide and drive better work, better business conversations, and build business.
  • Responsible for the continued administration of the accounts to ensure that there is a good relationship between client and agency.
  • Liaise with clients, attend client meetings, and write client contact reports.
  • Write briefs from clients into Workbook, work closely with traffic; Group Client Service (Digital Creative & Production) where necessary.
  • Day-to-day running of the account and keeping reports/briefs/timings up to date and all parties informed.
  • Updating Client Status docs.
  • Oversight and effective management of allocated portfolio teams, including – but not limited to – Strategists and Media/SEO/Data specialists.
  • A firm grasp of available digital touchpoints, with the ability to review media proposals with the media department and client/s. Previous in-platform experience is advantageous.
  • Review cost estimates with Ops, and presentations to clients.
  • Keep abreast of competitor activity, reviewing and sharing amongst team.
  • Keep abreast with new trends in digital technology in accordance with industry best practices.
  • Quality control assurance.
  • Financial Management: Budget tracking and Forecasting
  • Process optimization where necessary
  • Ability to work with other client agency partners and take the lead where required.

Qualifications:
Qualifications / Experience / Skills:

  • Relevant tertiary qualification in Marketing or Business Management
  • Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.)
  • Minimum 5 years working experience as a client service representative in a Digital Advertising Agency. Ideally, 2-3 years of these would be working within the FSP industry (Financial Services Provider)
  • Campaign Management Experience.
  • Well-versed in Digital: Media, SEO, and Analytics in particular.
  • A good command of the English language (both written and verbal).
  • Strong presentation skills
  • Strong time management and administration skills.
  • Strong numeric skills (financial and budget management experience).
  • Strong multitasking skills (ability to work on multiple briefs at any given time).
  • Experience with Workbook is an added benefit but not a requirement. (Training will be provided)
  • Personal Attributes
  • Team player with the ability to work independently.
  • Ability to remain calm in a pressurized environment.
  • Creative, solutions orientated thinker.
  • Provide and receive constructive criticism and advice.
  • Accountable
  • Deadline driven.
  • Reliable
  • Resilient
  • Proactive
  • Meticulous with attention to detail
  • Self-starter
  • Comfortable work on site
  • Comfortable to work on alcohol brands.
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