Head of Marketing

TheHeadofMarketingwill be responsible for developing and executing the company'smarketingstrategy and plan to increase brand awareness and reach, create campaigns and content that drive audience resonance, drive customer acquisition through leads, drive innovation within the business, and work closely with the operational teams to ensure alignment of the brand strategy across the business. This role presents an opportunity to shape and execute both digital and traditionalmarketingstrategies, contributing to the establishment of a trusted brand in the local market. This role requires a strategic thinker with a deep understanding of the South African target market, a thirst for knowledge and customer understanding, exceptional leadership skills, a flare for ideation and creative thinking, with a proven track record in managing successfulmarketingcampaigns.
Key responsibilities being:

• Develop and implement an effectivemarketingstrategy aligned with company objectives.
• Balance short-term customer acquisition goals with long-term brand-building initiatives.
• Analyze and optimize the customer acquisition funnel, proposing improvements where necessary.
• Drive new customer acquisition and reactivation efforts in collaboration with Sales, Buying and operations.
• Plan, execute, and measuremarketingcampaigns to drive business growth.
• Monitor campaign outcomes, refine strategies as needed, and present reports to executive management.
• Continuously assess customer needs and propose solutions to enhance customer satisfaction.
• Conduct market research and analysis to identify trends, assess brand awareness, and monitor competitor activities.
• Maintain relationships withmarketingpartners and ensure alignment with business goals.
• Develop engaging online presence through all social media platforms.
• Collaborate with managers to prepare budgets and monitor expenses effectively.
• Drive and manage the online (e-commerce) platforms
• Manage and monitor service providers to ensure they are delivering the agreed outputs and continuously drive improvement.
• Manage the budget, scope of work and delivery of key service providers.
• Campaign Management
• Brand Management:
• Team Leadership
• Budget Management:

What do you need:

• Bachelors degree inMarketing, Business Administration, or a related field (MBA preferred).
• Proven experience (5+ years) in a seniormarketingrole, with a track record of successfulmarketingcampaigns and team leadership.
• Strong understanding of current digitalmarketingtechniques and best practices.
• Excellent analytical, communication, and project management skills.
• Ability to think creatively and innovatively.
• Strong leadership and team management skills.
• Strong reporting skills.
• Proficient inmarketingsoftware and tools (e.g., CRM systems, Google Analytics, social media platforms).
• Proven track record in identifying target audiences and devising effective digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Strong organizational abilities with a focus on delivering impactful results.
• Creative, analytical, and numerically adept.

ADDITIONAL: This is a demanding role, we are looking for true go-getters with high levels of energy. Must be vivacious and robust and willing to go the extra mile in getting the job done. An exceptional opportunity for the individual who is career-orientated. #J-18808-Ljbffr