Head of Marketing RTD

Job Title: Head of Marketing RTD

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

 About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Roles and Responsibilities

To lead our Ready to Drink, Ready to Serve and Cider strategy and delivery with strategic partners across SWC. To deliver share and value growth for Diageo South, West and Central Africa through the leadership of RTD+Cider.

·       Develop and maintain strong and professional relationships with supply and commercial partners to lead the charge for RTD+Cider market share in Africa, co-ordinate JUBP development and ensure marketing strategies and key performance indicators are well captured.

·       Build purposeful and distinctive brands, identifying strategic growth opportunities and translating them into competitive Marketing Business Plans that drive growth and make our brands beacons within culture. Guide and review the deployment of all advertising and promotion resources.

·       Use insights to sell more: be externally focused, culturally curious and knowledgeable about culture influencers and use these insights to develop brand strategies.

·       Delivering integrated execution: partner with GBTs to produce ground-breaking creative work, guide the team in developing their experience, expertise and instinct to help them make the right marketing judgment calls and decisions at the right time, thereby maintaining focus on high quality, timely delivery.

·       Forge powerful partnerships: leverage the power of Diageo expertise combined with that of a broad range of external partners who have the skills, knowledge and influence to help us achieve our brand vision more effectively and efficiently. Manage the senior relationships with our commercial partners ensuring they provide us with the best teams to support the creation of outstanding solutions.

·       Driving Marketing Performance: implement robust brand performance analysis using the mix of consumer, customer, and internal and external data to identify the key issues and opportunities that brand strategies and plans must address.

Qualifications

Bachelors Degree

Experience

·       Minimum 7 years’ experience working in sales, customer marketing, retailing or planning functions.

·       Project Management Experience

·       Financial decision-making experience.

Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.

Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.

Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.

Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,

Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.

Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.

Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.

Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.