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Head of Marketing - RX

Job Description - Head of Marketing - RX


 Job Title


Head of Marketing - RX 


 


 Reports to


Head Rx Sales, Marketing and Operations


 


 Location


Cape Town



 Work Mode


Hybrid


 


 Division


Marketing 


 


️ Department


Commercial - RX


 


 Employment Type


Permanent


 


Closing Date


29 September 2026




 Why Cipla?


At Cipla, Caring for Life is more than a purpose, it’s a deeply held belief that every life matters, and every action counts. It’s what brings us together and drives us forward, every single day.


A Purpose You Can Feel


Here, your work goes beyond tasks and targets. It touches lives. It helps someone breathe easier, live longer, or access the care they deserve. No matter your role, you become part of something bigger, a shared commitment to making healthcare more accessible and meaningful across the continent.


Growth That Matters


We believe in nurturing not just careers, but people. At Cipla, you’re encouraged to be curious, to challenge, to learn and to grow into the best version of yourself. You’ll be part of a team that supports your journey, celebrates your progress, and inspires you to keep reaching further.


A Place Where You Belong


At our core, we are people who care for our patients and for each other. We create spaces where every voice is heard, every contribution valued, and every individual feels seen. Here, you don’t just join a company, you find a community.


Whether you’re in the lab, in the field, or behind the scenes, your work has meaning here.


Because at Cipla, you don’t just build a career, you help Make Life Thrive. 


 


Job Purpose


Design, develop, implement and analyse the various marketing strategies of Cipla Medpro for the respective Therapeutic Categories, including product introduction and management of product life cycle to ensure alignment and effective product management aligned to the companies’ goals and strategies.


 


 Accountabilities


Ensure respective Therapeutic Category product(s) strategy management by coordinating and analysing the markets / products data to propose quantitative and qualitative scenarios



  • In charge for local products of the lifecycle strategy development

  • Define and propose the right combination of product marketing and channel marketing: find the right access to physicians, payers, patients with the right product mix

  • Lead projects in order to define the action plan in coherence with the strategic objectives and in coordination with Medical, Regulatory affairs and other functions

  • Ensure operational implementation in coherence with strategy: coordinate the operational projects allocation of promotional budget

  • Ensure cohesion of different expertise to develop potential of products within Therapeutic Categories

  • Lead a team of product managers, primarily in the alignment of Strategic Product Platforms, Brand Plans, core campaign materials for brands and best-in-class brand management


 


Responsible for the respective Therapeutic Area marketing performance to ensure regional needs are appropriated, considered and represented in strategies and plans



  • Align key stakeholders – marketing and medical colleagues, region and country management, functional group colleagues, and Therapeutic Area(s) counterparts in the Sales and Regulatory Units - in business objectives and strategies

  • Promote new products developed to health care service providers

  • Determine and achieve sales goals of the organization

  • Develop overall marketing strategy for the pharmaceutical organization, oversee implementation, analyse effectiveness and rectifying variances, if any

  • Hire, train and monitor performance of sales support staff

  • Handle competitors & identify new market segments

  • Participate in trade shows and conferences


 


One Africa Marketing Synergy and Support



  • Have frequent engagements and share best practice with Cipla One Africa countries, including SSA & North Africa

  • Leverage launch strategies, efficiencies and best practice amongst the territories


 


Identify, develop and manage key stakeholder relationships with Cipla global to leverage marketing expertise and alignment with global marketing



  • Regularly interact with line managers to ensure marketing meets the needs of the business   

  • Build and pro-actively maintain critical relationships with key thought leaders locally and internationally to drive best in class category/product management

  • Coordinate adherence to customer and stakeholder policy and procedure, and provide support and guidance to customers

  • Adhere to customer SLAs


 


Monitor marketing financial management to keep control on spends



  • Annual input into Function/Departmental CAPEX /OPEX business plan/budget to track monthly cost centre spend

  • Generate monthly cost control report

  • Report on monthly variances


 


Launch Excellence & Portfolio Innovation



  • Support identification of key molecules for portfolio

  • Drive New launch preparedness with PMO

  • Business Cases

  • Launch Excellence


 


Omnichannel & Digital Marketing Leadership



  • Embrace and include an Omni channel marketing approach across all portfolios

  • Leverage digital marketing

  • AI leadership and enhancement in marketing


 


Coach and mentor individuals to facilitate knowledge and skills transfer within the team



  • Manage day-to-day performance of staff

  • Manage non-performance through performance process

  • Manage Team Delivery based on targets/outputs

  • Provide advice and support

  • Compliance to Performance Contract

  • Accountable for IDP


 


Quality and Compliance


ISO13485 - Cross functional interaction with Regulatory Team to gain competitive Cipla certification of ISO 13485 ensuring company and marketing alignment to standards such as:



  • Promotion and awareness of the regulatory requirements as a management responsibility

  • Alignment of products to a comprehensive quality management system for the design and manufacture of medical devices

  • Focus on risk management activities and design control activities during company product development and or with Business Development/3rd Party suppliers

  • Implementation of controls in the work environment to ensure product safety

  • Ensure implementation of specific requirements for verification of the effectiveness of corrective and preventive actions.


Legal:



  • Cross functional interaction with Legal in the development and adherence to Standard Operating Procedures (SOPs) and Policies relating to sales and marketing activities.

  • Collaboration in simplification and practicalities

  • Ensure SOPs/Policies reflect efficiency, quality output and uniformity of performance

  • Ensure no miscommunication and failure to comply with company regulations


 


Sustainability / Future Business Performance



  • Ensure Cipla delivers on current and future financial targets by remaining competitive and relevant in a changing Healthcare Environment

  • Alignment to Cipla Credo and Principles

  • Instil an innovation and differentiation mindset as a management responsibility

  • Cross functional interaction with Portfolio, Medical, Business Development, Commercial Effectiveness and Key Account Management

  • Up to date understanding of current and future healthcare trends and opportunities across all healthcare segments (e.g. HCPs, Private and Public Sector, Distribution Channels, Managed Healthcare, Medical Societies, 3rd Party Companies and Vendors, Non-traditional partners)

  • Constantly explore future opportunities and ideas aligned to company strategy and fit.

  • Financial forecasting and validation aligned to market need and competitive environment

  • Assessment of company capability, capacity and structure to align to business opportunity

  • Networking, negotiation and presentation at executive level with potential 3rd parties and key industry stakeholders

  • Medical collaboration in development of strategy and KOL/ Society interactions


 


Management of established 3rd Party Supply and Distribution Agreement: Coordinate and Manage business relationship and responsibilities between Cipla and TEVA (Prescription and OTC)



  • Working with finance partner and marketing team in delivery of Monthly Sales Reports

  • Monthly S&OP

  • Monthly Launch Readiness with project management office

  • Quarterly RA Meetings/Workshop


 


Working with finance partner and Divisional Heads in coordination of Quarterly Steering Committee Meetings



  • Sales performance review vs. Budget.

  • Regulatory and Launch aspects.

  • Supply Chain Review.

  • Compliance review for remediation action plan


 


Coordination of AOP Process (Annually)


 


Qualification and Relevant Experience



  • Post Graduate Marketing Degree


  • A minimum of 8 years' experience in a senior marketing capacity, with exposure across the marketing function and at least 5 years of leadership experience. Proven experience within the pharmaceutical industry is required, including responsibility for the Rx / SEP portfolio.



 


 Ready to Apply?


Hit Apply Now below. At Cipla, we don’t just hire talent, we invest in voices that move us forward


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About the Company

Cipla Ltd

Cipla is a market-leading medicine maker in India. The company has roughly 5,500 pharmaceutical products. Some are sold domestically, while the rest reach international markets in some 170 countries. It offers prescription drugs for all kinds of ailments -- arthritis, cancer, depression -- as well a...

Read more about the company

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