Insights, Journey and Optimisation Manager

Requisition Details and Talent Acquisition Contact

REQ ID: 148375 - Michelle Thabethe

Cluster: GMCA - INSIGHTS & JOURNEY OPERATIONS 

Location: Sandton

Closing date: 29 October 2026

Job Family

Marketing, Communication and Research

Career Stream

Leadership Pipeline

Manage Self

Job Purpose

To manage the planning, delivery, measurement and continuous optimisation of audience-led campaign journeys and marketing campaigns across paid, owned and MarTech-enabled channels. The role transforms audience, campaign, journey and customer behaviour data into actionable insights that improve targeting, personalisation, customer experience, conversion and commercial performance.

The role coordinates audience planning, journey design, measurement readiness, experimentation and conversion recovery, while providing strategic guidance to Marketing, Product, Customer Experience, Media, Data, MarTech, agency and other stakeholders. It ensures that campaigns and journeys are customer-centred, measurable and continuously optimised to deliver sustainable customer and business value.

Job Responsibilities

Manage audience-first planning across quarterly business planning and campaign planning processes, ensuring that audiences are identified before journey, creative and channel decisions are finalised.

Monitor audience performance and use audience learnings to improve targeting, personalisation, creative relevance, channel selection and future campaign planning.

Define and design end-to-end campaign journeys based on the campaign objective, target audience, customer need, journey trigger and intended business outcome.

Develop and maintain performance reporting that monitors marketing, commercial and customer-experience outcomes.

Manage the delivery of actionable campaign, audience and journey insights by identifying customer behaviour trends, experience issues, performance gaps, funnel leakage and optimisation opportunities.

Analyse campaign and journey performance using relevant analytics, attribution, reporting and journey-orchestration platforms.

Demonstrate marketing effectiveness, measurable contribution of insights, journey improvements and optimisation interventions to campaign and business performance.

Lead the continuous optimisation of campaigns and customer journeys through funnel analysis, root-cause analysis, experimentation and corrective action.

Manage A/B tests, journey variants and other appropriate experimentation approaches to validate hypotheses and identify scalable improvements.

Identify customers lost at key funnel stages and coordinate appropriate conversion-recovery interventions through owned channels, MarTech, paid remarketing, content, user experience or channel improvements.

Manage the design, configuration and continuous optimisation of customer journeys through Adobe Journey Optimiser.

Apply customer behaviour, contextual signals and event triggers to improve the relevance and audience engagement.

Build collaborative relationships with Marketing squads, product teams, agency partners and business stakeholders to provide strategic guidance on audience, journey planning and performance.

Essential Qualifications - NQF Level

Advanced Diploma or Bachelor’s Degree (NQF Level 7) in Marketing, Commerce, Business Management, Digital Marketing, Data/Business Analytics, Customer Experience or a related field.

Preferred Qualification

Postgraduate qualification in Marketing, Business, Analytics or a related discipline would be advantageous.

Preferred Qualification

Diploma in Marketing and Communications or Commerce 

Preferred Certifications

Adobe Experience Cloud, Adobe Analytics or Adobe Journey Optimiser certification.

Marketing Association of South Africa certification or membership, where relevant.

AppsFlyer certification or recognised training in mobile attribution, measurement, deep linking and campaign performance analysis would be advantageous.

Agile or Product Owner certification would be advantageous.

Digital analytics, experimentation or conversion-optimisation certification would be advantageous

Minimum Experience Level

3-5 years in analytics (Adobe Analytics or Google Analytics or Appsflyer, Adjust, Branch, Kochava)

3-5 years in digital sales optimisation (knowledge of A/B testing and experiment

5 years relevant experience in digital analytics, performance marketing, customer journey management, customer experience, MarTech, campaign optimisation or a related discipline.

Technical / Professional Knowledge

Digital analytics, funnel analysis and insight generation.

Audience strategy, segmentation and performance measurement.

Customer-journey mapping, journey design and customer-experience optimisation.

Adobe Journey Optimiser and relevant Adobe Experience Platform concepts.

Adobe Analytics, Google Analytics, AppsFlyer and other approved campaign and digital analytics platforms.

A/B testing, multivariate testing, hypothesis development and experimentation measurement.

Conversion-rate optimisation and conversion-recovery methodologies.

Marketing-effectiveness measurement, including ROAS, ROMI, conversion and customer-value measures.

Performance dashboarding, data visualisation and insight storytelling using tools such as Power BI, Excel and approved reporting platforms.

Behavioural Competencies