Junior Digital Analyst

Pentravel - a division of Cullinan Holdings, is looking for a junior digital analyst to support the marketing team by collecting, analysing, and reporting on data from various digital platforms.

The applicant should have previous experience in monitoring marketing campaign performance, identifying trends and opportunities for improvement, reporting on key website metrics, consumer behaviour trends, as well as competitor behaviour.

responsibilities include:

• Tracking and reporting back on website analytics (e.g., Google Analytics )
• Assisting with campaign performance analysis across channels such as social media, email, paid media etc.
• Preparing weekly/monthly performance reports.
• Conducting basic data analysis to provide actionable insights.
• Collaborating with marketing, content, and product teams to optimise performance.

• Strong analytical mindset and attention to detail.
• Basic understanding of digital marketing channels.
• Prior experience and Knowledge of tools such as Google Analytics, Google Tag Manager, Crazy Frog.
• Ability to interpret data and communicate findings clearly.
• Intermediate Excel/Sheets skills.
• A minimum of 3 years experience in a similar role.

- Provident fund and risk cover

- Medical aid/ medical insurance contribution

- The opportunity to be a part of our unique company culture!

- Career growth

- Travel opportunities