This role is responsible for supporting and executing customer experience initiatives, brand campaigns, and marketing strategies across digital, print, and in -store channels. The successful candidate will play a key role in strengthening brand positioning, driving customer engagement, and contributing to overall business growth through effective omni -channel marketing execution.
Key Responsibilities
Build and execute multi -channel marketing strategies aligned to business objectives
Support the planning and execution of annual and seasonal marketing plans
Coordinate and execute brand campaigns, special projects, and consumer -focused initiatives
Compile clear and effective marketing briefs for internal teams and external agencies
Collaborate with internal stakeholders including merchandising, creative, production, visual merchandising (VM), and e -commerce teams
Liaise with merchants on campaign planning and maintain the marketing calendar
Manage relationships with suppliers and agencies, including briefing, coordination, and price negotiation
Oversee execution of in -store and print marketing across all store formats, ensuring brand consistency
Work closely with VM teams to enhance in -store customer experience within budget
Assist with budget preparation, tracking, and cost management
Monitor, analyse, and report on campaign performance and key metrics
Stay up to date with industry trends and recommend innovative marketing solutions
Requirements
Minimum Requirements
Grade 12 (essential)
Relevant qualification in Marketing, Brand Management, Communications, or related field
3–5 years’ experience in marketing coordination, brand management, or integrated marketing roles
Proven exposure to multi -channel campaign execution (digital, print, and in -store)
Experience within a retail marketing environment
Experience working with marketing agencies and external suppliers
Involvement in campaign planning, execution, and reporting
Familiarity with marketing calendars and seasonal campaign rollouts
Basic knowledge of digital platforms (Meta, Google, email marketing tools)
Proficiency in Microsoft Excel and PowerPoint
Advantageous:
Certifications in digital marketing or brand strategy
Skills & Competencies
Solid understanding of brand building and customer experience principles
Strong coordination skills with the ability to manage multiple projects and deadlines
Confident stakeholder engagement across cross -functional teams
Ability to compile briefs and support execution of marketing plans
Strong organisational and communication skills
Detail -oriented with a focus on brand consistency
Hands -on, execution -driven approach
Ability to thrive in a fast -paced retail environment
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