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Marketing & Brand Coordinator (Clothing)

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Job Description - Marketing & Brand Coordinator (Clothing)

This role is responsible for supporting and executing customer experience initiatives, brand campaigns, and marketing strategies across digital, print, and in -store channels. The successful candidate will play a key role in strengthening brand positioning, driving customer engagement, and contributing to overall business growth through effective omni -channel marketing execution.


Key Responsibilities

  • Build and execute multi -channel marketing strategies aligned to business objectives
  • Support the planning and execution of annual and seasonal marketing plans
  • Coordinate and execute brand campaigns, special projects, and consumer -focused initiatives
  • Compile clear and effective marketing briefs for internal teams and external agencies
  • Collaborate with internal stakeholders including merchandising, creative, production, visual merchandising (VM), and e -commerce teams
  • Liaise with merchants on campaign planning and maintain the marketing calendar
  • Manage relationships with suppliers and agencies, including briefing, coordination, and price negotiation
  • Oversee execution of in -store and print marketing across all store formats, ensuring brand consistency
  • Work closely with VM teams to enhance in -store customer experience within budget
  • Assist with budget preparation, tracking, and cost management
  • Monitor, analyse, and report on campaign performance and key metrics
  • Stay up to date with industry trends and recommend innovative marketing solutions


Requirements

Minimum Requirements

  • Grade 12 (essential)
  • Relevant qualification in Marketing, Brand Management, Communications, or related field
  • 3–5 years’ experience in marketing coordination, brand management, or integrated marketing roles
  • Proven exposure to multi -channel campaign execution (digital, print, and in -store)
  • Experience within a retail marketing environment
  • Experience working with marketing agencies and external suppliers
  • Involvement in campaign planning, execution, and reporting
  • Familiarity with marketing calendars and seasonal campaign rollouts
  • Basic knowledge of digital platforms (Meta, Google, email marketing tools)
  • Proficiency in Microsoft Excel and PowerPoint

Advantageous:

  • Certifications in digital marketing or brand strategy

Skills & Competencies

  • Solid understanding of brand building and customer experience principles
  • Strong coordination skills with the ability to manage multiple projects and deadlines
  • Confident stakeholder engagement across cross -functional teams
  • Ability to compile briefs and support execution of marketing plans
  • Strong organisational and communication skills
  • Detail -oriented with a focus on brand consistency
  • Hands -on, execution -driven approach
  • Ability to thrive in a fast -paced retail environment
  • Proactive, energetic, and solutions -driven
  • Creative mindset with strong commercial awareness
  • Strong team collaboration skills


Original job Marketing & Brand Coordinator (Clothing) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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