Marketing & Engagement Manager

Company : Entertainer Fz

Job Type : Full Time

Cape Town, South Africa

Number of Applicants

000+

Apply Now

Let AI Supercharge Your Job Hunt!

JobCopilot scans 500,000+ company career sites daily to find jobs for you

Never miss an opportunity Save hours by auto-filling applications forms Land more interviews with tailored applications

Activate JobCopilot

Job Description - Marketing & Engagement Manager

About Us
The ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. We are a 100% digital, data-driven tech company providing first-rate offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we operate. We believe that "experience is everything," and that's why we are passionate about creating unforgettable experiences for our customers, partners, and employees.

About the Role
The Marketing & Engagement Manager is responsible for driving user growth, engagement, and retention across our B2B Client x ENTERTAINER app in South Africa.
This role is focused on performance and outcomes, ensuring that marketing efforts translate into:

Increased app downloads and activations
Higher user engagement and repeat usage
Strong merchant performance through offer redemptions

The role works cross-functionally with our client, product, sales, and account management teams to deliver impactful marketing strategies that support commercial objectives.

Key Responsibilities

User Growth & Acquisition

Develop and execute strategies to drive app downloads and user activations across both our client and the open market.
Manage paid media campaigns and identify new acquisition channels
Leverage internal channels (app, CRM, push notifications, email) to maximise reach and conversion

Customer Engagement & Retention

Drive ongoing user engagement and repeat usage of the app
Increase offer redemption rates and overall customer lifetime value
Manage CRM campaigns across push notifications, email, and in-app messaging
Implement personalisation and lifecycle marketing strategies

Campaign Strategy & Execution

Plan and execute high-impact marketing campaigns (seasonal, merchant-led, and FNB-exclusive)
Ensure campaigns are aligned to clear objectives such as acquisition, engagement, and revenue growth
Manage end-to-end campaign delivery across all relevant channels

Social Media Management

Own and manage the social media strategy across relevant platforms
Develop and execute content that drives engagement, traffic, and app usage
Manage content calendars, posting schedules, and community engagement
Monitor performance and continuously optimise content and channel strategy

Merchant Value & Commercial Alignment

Collaborate with sales and account management teams to support merchant visibility and performance
Develop campaigns that drive footfall and revenue for partner merchants
Ensure marketing initiatives align with merchant and commercial objectives

Performance Tracking & Optimisation

Monitor and report on key performance metrics including:
- App downloads and activations
- Monthly active users (MAU)
- Redemption rates
- Customer retention
- Campaign ROI
Analyse user behaviour and campaign performance to identify optimisation opportunities
Conduct A/B testing and continuous improvement initiatives

Stakeholder Collaboration

Work closely with FNB, internal teams, and external partners to align marketing efforts
Coordinate with product and tech teams to improve user experience and conversion rates
Manage relationships with external agencies and service providers where applicable

Required Experience & Qualifications

Minimum of 5 years’ experience in digital, growth, or performance marketing
1–3 years’ experience in CRM, campaign execution.
Proficiency with CRM tools (MoEngage, Salesforce, IBM Unica, etc.) and basic HTML/CSS for email templates.
Bachelor’s degree in marketing, Business, or related field.
Strong analytical and data-driven mindset
Experience working cross-functionally with multiple stakeholders
Excellent communication and project management skills

Original job Marketing & Engagement Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

Apply Now

Auto-Apply to Similar Jobs

Share Job

Get your Resume Reviewed for Free

Automate Job Applications for Similar Jobs

About the Company

Entertainer Fz

Do more and spend less. You'll wonder how you ever lived without it in Dubai & N. Emirates

Similar Marketing & Engagement Manager Jobs in South Africa

Get your Resume Reviewed for Free

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Setup your job alert:

Frequency

By activating job alerts, I agree to GrabJobs Terms & Privacy Policy. I can unsubscribe to job alerts anytime. Skip

Marketing & Engagement Manager

Job Description - Marketing & Engagement Manager

About the Company

Similar Marketing & Engagement Manager Jobs in South Africa

Mobile Apps