Marketing & Lead Generation Specialist

At destinationone Consulting, we are re\-imagining the world of strategic recruitment, executive search and HR services. Our innovative model destinationoneRAASS™ (Recruitment\-As\-A\-Subscription\-Service) provides organizations acrossimpact sectors.

We’re looking for a Marketing & Lead Generation Specialist to power our growth. This role is perfect for a results\-driven marketer who thrives in fast\-paced environments and wants clear KPIs, career growth, and exposure to the North American market.

What You’ll Do

• Plan & execute digital marketing campaigns (web, email, social, organic and paid media).
  


• Own Zoho CRM: manage data quality, dashboards, campaign integrations, and user adoption.
  


• Partner with Business Development to align CRM workflows with go\-to\-market strategies.
  


• Create, publish, and manage content (written, visual, and video) with accuracy and consistency.
  


• Design marketing assets (graphics, email templates, social visuals) using Adobe Creative Suite.
  


• Lead SEO/SEM strategy — keyword planning, optimization, and performance tracking.
  


• Track, analyze, and report on campaign performance with actionable insights.
  


• Draft and manage RFP/RFQ/proposal content with leadership and subject matter experts.
  

Requirements

• Experience in lead generation, digital marketing, and CRM management (Zoho a plus).
  


• Skilled in creating compelling content (written, visual, video).
  


• Strong communicator, highly organized, proactive problem solver.
  


• Analytical mindset with experience in campaign metrics, SEO/SEM, and data\-driven optimization.
  


• B2B & B2C marketing experience preferred.
  

• Leads: 50–75+ qualified leads/week.
  


• CRM: 95%+ data accuracy.
  


• Campaigns: 15–20% open rates, 3–5% CTR.
  


• Conversions: 10–15% increase in lead\-to\-opportunity conversion.
  


• Content: 5–7 quality content pieces/week.
  


• Reports: 100% on\-time dashboards & reporting.
  

Benefits

Compensation & Incentive Structure

• Base Salary: ZAR 15,000/month (or depending on experience).
  


• Performance Bonus: Up to 20% of base salary per quarter, tied to KPI achievement.
  

• Work with a North American company disrupting recruitment in government, healthcare, non profits, education, cleantech and other secotrs.
  


• Remote role with a collaborative, global team.
  


• Transparent KPIs, fair pay, and real growth opportunities.