Marketing and Social Media Manager
ï· Stronger job promotion on our page.
ï· More social media activity around team news, office life, events, photos, milestones, promotions, anniversaries, and new hires.
ï· Longer -term market content, including market insights, debt/equity market information, and wider industry updates.
ï· Better client and candidate marketing content, including revamped client info packs, consultant bios, individual market coverage, testimonials, success stories, and case studies.
ï· Market -specific content to show expertise, including market intelligence by geography, salary surveys, and client activity roundups.
ï· More sharing of client posts and weekly updates on client hiring activity.
ï· A clear LinkedIn strategy for us and individual recruiters, including guidance and monitoring of consultant posts, job sharing, reposting, and engagement.
ï· Improved employer branding, including Glassdoor management, office showcases, staff events, and team photos.
ï· Better use of LinkedIn, Instagram, and other social channels to build followers, engagement, and brand visibility.
ï· More consistent content planning, including a central content calendar for posts, newsletters, blogs, industry news, current affairs, and recruitment events.
ï· SEO improvement work to strengthen online rankings.
ï· Tracking and reporting on social media performance, engagement, and outcomes.
ï· Competitor research and analysis of competitor followers and social media strategy.
ï· Research into LinkedIn forums, events, and online groups, including Reddit, to find candidate pools and networking opportunities.
ï· Support for business development through marketing proposals.
ï· Candidate outreach support, including messaging campaigns for target markets.
ï· Email marketing to keep client and candidate networks warm.
ï· Proactive use of social media and digital trends to keep campaigns current and effective.
ï· Regular promotion of the website, including posting jobs there and sharing them to LinkedIn.
ï· Ensuring all jobs are posted to company webpages.