Marketing Campaign and Analytics Manager

Role title: Marketing Campaign and Analytics Manager

Department: Marketing

Reports to: Senior Manager, Marketing Operations
Direct reports: None

Remote position

Working hours: Australian Hours

Salary: Market Related

B2B SaaS Experience is a must

Employment type: Full time

Role purpose

The Marketing Campaign & Analytics Manager is responsible for planning, executing, and optimising integrated campaigns across demand generation, digital, content, events, customer marketing, and product marketing. The role partners with Growth, Product Marketing, Content Marketing, Sales, and Customer Success to develop structured, measurable programs that drive awareness, engagement, adoption, and revenue.

Working cross-functionally, the Manager builds campaign strategies, defines audiences and messaging, coordinates inputs across teams, and ensures operational excellence across all channels. They also own performance analytics—tracking results, uncovering insights, and refining campaigns to maximise impact, efficiency, and pipeline contribution.

This role is essential in establishing scalable campaign processes, enabling data-driven decision making, and elevating the overall effectiveness of the marketing function.

Campaign strategy and planning

• Develop integrated campaign strategies aligned to business priorities, market opportunities, and product goals.
• Build and manage quarterly and monthly campaign roadmaps, including themes, target segments, channels, and timelines.
• Translate commercial objectives into clear campaign briefs, messaging frameworks, and go to market plans.
• Partner with Product & Content Marketing, Sales, Customer Success, and other stakeholders to ensure campaigns support the full funnel.

Campaign execution and optimisation

• Lead the end-to-end execution of campaigns across channels such as email, paid media, website, webinars/events, social, partnerships, and lifecycle programs.
• Coordinate required inputs from design, content, product marketing, rev ops, and external agencies or freelancers.
• Ensure campaigns are delivered to a high standard of brand consistency, audience relevance, and technical accuracy.
• Monitor live performance and optimise creative, targeting, sequencing, and spend to improve outcomes.
• Run structured experimentation, including A/B testing, holdouts, and incremental lift approaches where appropriate.
  
  

Marketing measurement and reporting

• Own the marketing performance measurement framework across acquisition, nurture, lifecycle, and retention efforts.
• Build and maintain dashboards and reporting for campaign performance, funnel health, and channel effectiveness.
• Deliver regular insights and recommendations to marketing leadership and cross functional partners.

Insights and decision support

• Turn campaign and customer data into actionable intelligence for go to market strategy.
• Identify trends, audience opportunities, content gaps, lifecycle drop offs, and channel efficiency improvements.
• Contribute to annual and quarterly planning with evidence-based forecasts and learnings.

Required skills and experience

Essential

• 4+ years' experience in campaign management, growth marketing, or lifecycle marketing.
• Proven track record delivering measurable outcomes through integrated multi-channel campaigns.
• Strong analytical capability with hands on experience in campaign reporting, funnel analysis, and performance optimisation.
• Experience with marketing automation and CRM platforms (hubspot experience preferred)
• Confidence working with data tools and dashboards (eg GA4, hubspot, excel)
• Strong project management skills and ability to run multiple campaigns in parallel.
• Excellent stakeholder management and cross functional collaboration.
• High quality written and verbal communication, able to translate data into clear recommendations.

Desirable

• Experience in B2B SaaS or subscription-based businesses.
• Exposure to attribution modelling, cohort analysis, LTV/CAC frameworks, or experimentation design.

Our offer to you

• Competitive salary with annual reviews.
• Flexible working arrangements with remote work options.
• Annual learning budget with access to approved training, courses, or certifications.
• Annual wellbeing budget with access to approved health and wellness expenses.
• Collaborative work environment with an inclusive team culture.
• Optional 9-day fortnight with flexible scheduling.