Marketing Copywriter

Growth Resourcing is seeking a talented and motivated Marketing Copywriter to join our growing marketing team. The ideal candidate will be passionate about crafting persuasive and engaging copy that drives customer engagement and supports our marketing initiatives. As a Marketing Copywriter, you will be responsible for creating compelling content across various digital platforms, including websites, social media, email campaigns, and promotional materials.

Your role will involve collaborating with marketing strategists, designers, and product managers to ensure the messaging aligns with our brand voice and meets our marketing goals. Whether it's writing eye-catching headlines, developing engaging product descriptions, or crafting informative blog posts, you will play a crucial role in our content strategy and execution. If you thrive in a collaborative environment and have a knack for writing that attracts and converts, we’d love to hear from you!

Responsibilities

• Write clear, compelling, and persuasive marketing copy for various channels, including web, social media, and email.
• Collaborate with the marketing team to develop content for promotional campaigns, product launches, and brand storytelling.
• Conduct research to understand target audiences and create tailored messaging that resonates with their needs and pain points.
• Edit and proofread copy to ensure accuracy, coherence, and adherence to brand guidelines.
• Optimise content for SEO to improve visibility and organic traffic.
• Track and analyze copy performance metrics to refine messaging strategies and improve engagement.

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 1-3 years of experience in marketing copywriting or a related role.
• Strong understanding of digital marketing principles and content strategies.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Familiarity with SEO best practices and the ability to apply them in writing.
• Creative mindset with the ability to generate innovative ideas for content.
• Ability to work effectively in a team and manage multiple projects with tight deadlines.
• Experience using content management systems (CMS) is a plus.