Marketing Growth Lead (Remote)

We deliver a high quality service, working closely with businesses and candidates alike, acting as a real "HR Business Partner", offering HR Advisory and matching the "right" candidate with the "right" job. 

Our client is an innovative company which specialises in offering an AI-Driven Gamification Suite, a no-code design solution that significantly enhances user retention and revenue generation for businesses. Our client is looking for a Marketing Lead to spearhead marketing efforts and drive global expansion. This role entails combining creative marketing strategies with analytical tactics to enhance brand visibility and drive conversions.

Responsibilities:

• Strategy Development: Craft and execute a comprehensive marketing strategy involving digital, content, email, and social media marketing.
• Team Leadership and Development: Build, lead, and mentor a marketing team proficient in executing strategies.
• Campaign Management: Plan and manage multi-channel marketing campaigns, oversee the creation of promotional materials and advertisements.
• Analytics and Optimization: Analyze campaign performance and user engagement metrics to optimize future strategies.
• Budget Management: Develop and manage the marketing budget for optimal returns.
• Stakeholder Engagement: Collaborate with product managers, sales teams, and other leaders to align marketing strategies with business goals.
• Market Research: Conduct continuous research on market trends and competitor strategies to adjust plans effectively.
• Content Direction: Oversee content strategy to align with SEO goals and brand messaging.
• Customer Acquisition and Retention: Develop programs to attract and retain customers, delivering tangible ROI.
• Brand Management: Ensure marketing activities align with the brand’s identity and message.

Requirements:

• Proven Marketing Expertise: Minimum 3 years of marketing experience in B2B SaaS or tech environment.
• Analytical Skills: Ability to interpret data and adjust strategies using analytics tools.
• Creativity: Strong creative vision informed by data and intuition.
• Leadership Qualities: Experience in team building and management.
• Communication Skills: Exceptional communication skills in English for various stakeholders.
• Project Management: Strong organizational skills to manage multiple projects under tight deadlines.
• Technical Skills: Comfortable with marketing automation technology and proficiency in marketing platforms.
• Educational Background: Bachelor’s degree in marketing or related field, professional marketing qualification beneficial.