Marketing Manager

Marketing Manager | Luxury Property Group | Johannesburg

Salary: Negotiable DOE

Kendrick Recruitment is seeking an experienced and strategic Marketing Manager to join a luxury property team in Johannesburg. This senior, hands\-on role combines high\-level planning with day\-to\-day execution across both digital and traditional marketing channels. The successful candidate will manage the marketing team operationally, coordinate cross\-departmental initiatives, and drive revenue growth through strategic lead generation and brand development.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and support annual marketing strategies aligned with business objectives
  




• Build detailed marketing plans with objectives, tactics, timelines, and budgets
  




• Translate strategy into actionable plans for the team with quarterly and monthly activity schedules
  




• Set KPIs and success metrics for all marketing initiatives
  




• Ensure alignment of marketing strategies across all departments
  

Content & Channel Management

• Develop and implement multi\-channel content strategies across digital (social media, email, website) and traditional channels (print, outdoor, direct mail, PR)
  




• Manage editorial calendars and content production schedules
  




• Coordinate content distribution and ensure brand consistency and quality control
  




• Liaise with external agencies, freelancers, and creative partners
  




• Balance digital and traditional marketing approaches for maximum audience reach
  

Brand Management & Compliance

• Act as brand guardian, ensuring correct and consistent use of brand guidelines
  




• Review and approve all marketing materials and conduct regular brand audits
  




• Provide brand training and guidance to internal teams
  




• Collaborate with operations, sales, and other departments to uphold brand standards
  

Lead Generation & Revenue Growth

• Develop and execute lead generation strategies focused on direct bookings
  




• Manage performance marketing campaigns including SEO, SEM, paid social, display advertising, and direct mail
  




• Optimise lead nurturing programmes and monitor conversion rates
  




• Collaborate with revenue management and sales teams to maximise lead quality and conversion
  




• Analyse booking patterns and customer behaviour to refine targeting strategies
  




• Monitor marketing ROI and optimise campaigns accordingly
  

Strategy Execution & Cross\-Functional Alignment

• Ensure teams understand and execute the marketing strategy effectively
  




• Work with department heads to cascade plans and secure alignment
  




• Facilitate regular stakeholder meetings and provide marketing support to all departments
  




• Ensure guest experience aligns with brand promises
  

Measurement, Reporting & Optimisation

• Track and measure performance against KPIs
  




• Produce regular reports and provide data\-driven recommendations
  




• Monitor budget spend and flag variances
  




• Conduct post\-campaign reviews and implement learnings
  




• Benchmark performance against industry standards and competitors
  

Team Management

• Manage and support marketing team members, delegate tasks, and coordinate workloads
  




• Conduct coaching, training, performance reviews, and support team development
  




• Assist in recruiting and onboarding new team members
  




• Foster a collaborative, accountable, and high\-performance team culture
  

Requirements:

• 7–10 years’ experience in marketing, with at least 2 years at a senior level
  




• Experience managing in\-house marketing teams within the hospitality, travel, or leisure sectors
  




• Proven track record in digital and traditional marketing, lead generation, and revenue growth
  




• Experience developing marketing strategies, executing plans, and measuring results
  




• Strong understanding of brand management and acting as a brand guardian
  




• Proficiency with digital channels (SEO, SEM, paid social, email) and traditional channels (print, direct mail, outdoor, PR, events)
  




• Knowledge of marketing automation platforms, CRM systems, and analytics tools
  




• Excellent project management, stakeholder management, communication, and leadership skills
  




• Ability to manage multiple priorities and work under pressure
  

Desirable:

• Degree in Marketing, Business, Communications, or related field
  




• Professional marketing qualifications (CIM, Google Ads, Digital Marketing certifications)
  




• Experience in hotels, resorts, or similar luxury environments
  




• Knowledge of revenue management, email marketing, PR, event marketing, and vendor management
  

Interested candidates are invited to submit their CV to apply for this opportunity.