Marketing Manager

• Develop and execute marketing strategy for Western and Zenith, aligned with growth targets and expansion plans.
  
• Conduct market research and analysis to define target audiences, broker bases (PGS and non -PSG), and identify product opportunities.
  
• Identify and optimize marketing channels to reach target markets effectively.
  
• Manage annual marketing budgets in line with business priorities and regional expansion goals.
  
• Plan and oversee events and sponsorships in collaboration with the Distribution team to maximize impact and ROI.
  
• Lead digital and social media strategies to drive engagement and support growth objectives.
  
• Expand PR and media presence through thought leadership, interviews, and targeted coverage.
  
• Review and refresh advertising campaigns to ensure relevance and effectiveness
  

Requirements

• Completed degree in Marketing.
  
• A minimum of 5 years’ working experience in a similar role within the insurance industry
  
• Proficient in both spoken and written English and at least one other of the official South African languages
  
• Proficient in Microsoft Office suite and marketing metrics systems.
  
• Leadership & Stakeholder Management.
  
• Strategic & Business Acumen.
  
• Campaign & Project Leadership.
  
• Communication & Brand Stewardship
  
• Time management / deadline driven.