Marketing Manager

• Develop annual and quarterly marketing
  strategies for each group business, aligned with commercial priorities, target
  markets and product focus areas
  
• Prepare, manage and monitor marketing
  budgets, campaign allocations and supplier expenditure
  
• Translate business objectives into practical
  campaigns, channel plans, content requirements and delivery timelines
  
• Maintain an integrated group marketing
  calendar and coordinate competing priorities across the businesses
  
• Create monthly management reports covering
  campaign progress, conversions, reach, engagement, spending, risks and ROI
  
• Reconcile lead, campaign and sales outcome
  data to support credible decision-making and reliable attribution
  
• Identify performance gaps and recommend
  changes to channels, messaging, targeting, processes or spending
  
• Maintain complete records of plans, briefs,
  approvals, budgets, supplier commitments and campaign results
  
• Ensure marketing activity follows applicable
  company policies, brand requirements and approval processes
  
• Drive qualified lead generation through
  website forms, paid campaigns, organic channels and event activity
  
• Manage Connect Centre agents who are
  responsible for validating incoming leads, capturing them accurately on IFS and
  routing them for action
  
• Set lead-handling procedures, service levels,
  data-quality standards and escalation requirements
  
• Follow converted marketing leads through the
  sales process and maintain reliable source, status and outcome data
  
• Manage the digital agency against agreed
  scopes, priorities, budgets, timelines and performance expectations
  
• Brief the agency on campaign objectives,
  target audiences, budgets, creative requirements and lead-generation priorities
  
• Oversee paid advertising executed by the
  agency across Google, Facebook and LinkedIn
  
• Collaborate with the agency to optimise paid
  advertising, keywords, targeting and SEO performance
  
• Perform WordPress updates to keep product,
  campaign and corporate content current and accurate
  
• Monitor website traffic, form submissions,
  conversion paths, campaign landing pages and agency reports
  
• Protect consistent application of group and
  principal brand standards across digital and print material
  
• Plan content that supports product awareness,
  lead generation, customer education and sales activity
  
• Provide clear creative briefs, campaign
  direction and constructive design feedback
  
• Review marketing material for accuracy,
  relevance, brand alignment and readiness before release
  
• Coordinate brochures, adverts, social
  content, signage and sales-support material
  
• Lead and support the work of the graphic
  designer and Connect Centre agents
  
• Manage internal marketing requests and
  balance urgent operational needs with planned campaigns
  
• Develop practical processes, templates and
  standards that improve workflow and accountability
  
• Plan and coordinate exhibitions and trade
  shows
  
• Manage event objectives, branding,
  collateral, lead capture and internal responsibilities
  
• Coordinate pre-event promotion and post-event
  lead follow-up and reporting
  
• Evaluate event outcomes against agreed
  commercial and brand objectives
  
• Prepare and submit marketing support claims
  to Original Equipment Manufacturers (OEMs), ensuring all required supporting
  documentation is included, such as supplier invoices, event photographs,
  campaign artwork and performance reports
  
• Maintain accurate claim records, meet
  submission deadlines and follow up on outstanding claims until the financial
  support has been approved and received
  

Requirements

• Grade
  12
  
• Diploma or bachelor’s degree in marketing,
  Business Management, Communications, Commerce, or a related field
  
• At least 8-10 years' relevant marketing
  experience, including the management of integrated marketing campaigns, budgets
  and performance reporting
  
• Proven experience in lead generation, digital
  marketing, website content management and campaign performance measurement
  
• Experience managing and coordinating
  agencies, designers, suppliers and marketing service providers
  
• Demonstrated experience planning and
  executing exhibitions, trade shows, sponsorships and marketing events
  
• Strong working knowledge of WordPress, Google
  Ads, LinkedIn and Facebook advertising platforms, SEO, analytics and CRM/ERP
  lead management systems
  
• Strong commercial acumen, budgeting and
  analytical skills
  
• Excellent written and verbal communication
  skills, with strong stakeholder engagement and relationship management
  capabilities
  
• Strong planning, project management and
  organisational skills, with the ability to manage multiple priorities and
  deliver results in a fast-paced environment
  
• Valid
  drivers licence and own transport