Marketing Manager / Junior CMO

Take full ownership of an in-house marketing ecosystem, executing multi-channel growth campaigns across a portfolio of healthcare clinics and an electronic health records software business.

Cape Town preferably  | 9:00 AM – 5:00 PM UK, 30-minute lunch break | R65,000 – R76,000 per month, up to R85,000+ for an exceptional candidate

ABOUT OUR CLIENT

Our client is a healthcare group operating six chiropractic clinics alongside an innovative electronic health records software product that is launching soon.

The business is transitioning its marketing strategy away from external agencies towards an optimised, scalable internal marketing function covering its portfolio of businesses.

THE ROLE: MARKETING MANAGER / JUNIOR CMO

The Marketing Manager / Junior CMO will operate as a hands-on Growth Engineer and “CMO in Training,” taking full ownership of the marketing ecosystem across the portfolio.

The role is responsible for strategising, launching and managing end-to-end go-to-market campaigns across SEO, Google Ads, Meta Ads, email marketing and LinkedIn outreach. The successful candidate will execute campaigns directly while leveraging AI tools and marketing technologies to automate workflows, optimise cost per acquisition and drive business growth.

As the business expands, the role has a trajectory to progress into the Chief Marketing Officer position, building and mentoring a marketing team.

KEY RESPONSIBILITIES

• Lead and scale the in-house marketing engine across the portfolio of businesses.


• Take full ownership of the marketing ecosystem.


• Transition marketing activity away from external agencies towards an optimised and scalable internal function.


• Strategise, launch and manage comprehensive go-to-market campaigns.


• Execute campaigns across SEO, Google Ads, Meta Ads, email marketing and LinkedIn outreach.


• Manage marketing execution from strategy through to implementation.


• Leverage modern AI tools, including ChatGPT and Claude, within marketing activities.


• Use marketing technologies and AI automation to automate workflows.


• Optimise cost per acquisition.


• Drive business growth through marketing execution.


• Build and execute multi-channel go-to-market funnels.


• Build and mentor a marketing team as the business expands.

ABOUT YOU

• Proven hands-on marketing experience with a track record of direct campaign execution and results.


• Proven experience in a hands-on marketing execution role with a strong portfolio of campaign results.


• Demonstrated track record of working effectively within team environments.


• Technical proficiency across Google Ads, Meta advertising, SEO and AI/AEO optimisation strategies.


• Deep understanding of building and executing multi-channel GTM funnels.


• Strong understanding of email marketing and outbound outreach.


• Experience with, or the capability to quickly adapt to, modern tools including ClickUp, Google Suite and AI automation platforms.


• Capable of working autonomously without requiring daily directional hand-holding.


• Able to use internal project management and communication tools including Google Suite, ClickUp, Google Chats and WhatsApp.


• Candidates may use their preferred marketing technology stack, including platforms such as Go High Level, provided admin overview access is supplied.

The probation contract length is 6 months.

Benefits include 20 days annual leave plus 8 bank holidays, a 3% pension scheme and private medical insurance after probation.

The recruitment process includes an assessment requiring candidates to build a sample marketing funnel strategy, expected outcomes and a one-year vision.