Marketing Manager - Pain & Anaesthesia Specialised SVP's | Johannesburg

Job Purpose:

 Responsible for the development and execution of innovative
marketing strategies that drive top -line growth, enhance brand visibility, and
increase market share. Analysing market trends, customer insights, and
competitive landscape to identify opportunities and develop effective marketing
campaigns.

Key Job Outputs:

• Drive top -line
  growth of Pain and Anaesthesia and increase market share by developing and
  implementing effective Category, Product Portfolio, and Brand strategies.
  
• Develop and
  implement comprehensive marketing strategies to increase brand awareness and
  drive sales.
  
• Develop and
  manage effective execution of campaigns and projects.  Including the planning and execution of
  successful product launches and promotions.
  
• Analyse market
  trends and customer insights to identify new opportunities and target
  audiences.
  
• Collaborate
  with cross -functional teams to align marketing efforts with overall business
  goals.
  
• Monitor and
  optimise marketing performance through data analysis and key performance
  indicators (KPIs).
  
• Enhance
  customer engagement and loyalty through innovative and personalised marketing
  initiatives.
  
• Manage
  marketing budgets and resources efficiently to achieve maximum ROI.
  
• Stay updated
  with industry trends, best practices, and emerging technologies to maintain a
  competitive edge.
  
• Foster strong
  relationships with external partners, agencies, and stakeholders to drive
  successful partnerships.
  
• Ensure
  successful project execution, customer satisfaction, and achievement of Value
  share targets through strategic channel management.
  
• Identify
  acquisition opportunities and collaborate with the executive team for
  implementation if approved.
  
• Foster good
  working relationships with suppliers to ensure smooth operations.
  
• Develop and
  maintain excellent relationships with key specialists and prioritise Key
  Opinion Leader (KOL) development.
  
  

Requirements

• Bachelor of
  Health Science or equivalent qualification
  
• 10 years’
  Experience in Pain and Anaesthesia
  
• Proven track
  record of successful marketing and brand management in the pharmaceutical
  industry, specifically in hospital and specialist settings, with a focus on Anaesthetic
  products is required
  
•  Strong understanding of anaesthetics within
  the clinical environment.
  
• Established
  relationships with KOLs
  

Core
competencies:

• Relationship
  Building/Networking
  
• Collaboration
  and influential skills
  
• Relationship
  building and networking skills
  
• Entrepreneurial
  and Commercial Thinking
  
• Formulating
  Strategies and Concepts
  
• Planning and
  Organising
  
• Delivering
  Results and Meeting Customer Expectations
  
• Coping with
  Pressures and Setbacks
  

Benefits