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Marketing Manager - Pringle of Scotland

Job Description - Marketing Manager - Pringle of Scotland

KEY RESPONSIBILITIES:
  • Guide marketing direction ensuring every initiative strengthens brand positioning and consumer connection.
  • Maintain Pringle's visual and verbal identity.
  • Integrated campaign development.
  • Analyze consumer behaviour, market trends and retail performance.
  • Digital and social strategy.
  • Translate insights into actionable plans that build brand equity and drive sales.


Requirements

  • Marketing experience, ideally within premium retail or lifestyle brands.
  • Strong understanding of premium positioning, brand storytelling and customer psychology.
  • Exceptional communication, planning and stakeholder management skills.
  • Analytical mindset with the ability to interpret data and convert it into strategy.
  • Confidence operating in a fast -paced environment where clarity, taste and decision making matter.


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