Marketing Manager Trade & Brand

Marketing Manager – Trade & Brand
Aspen Pharma Group
2023-06-01 Gauteng

Job Ref #: 010623g
Industry: Pharmaceutical And Medical/Healthcare
Job Type: Permanent
Positions Available: 1

Applications are invited for the above-indicated vacancy that exists in the FMCG Consumer Division based in Gauteng. The incumbent will report directly to the Commercial Head - Consumer Division

Job Description

  Company Description

We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.

Aspen is a dynamic organisation built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.

The Group’s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established officesin over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.

OBJECTIVE

Drive national sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen via direct business to business customer needs and shopper insights, across all channels. Coach, Lead, Direct, Motivate and inspire a team of trade & brand marketers based on their specific product & channel needs and requirements to achieve objectives. Responsible for the development and execution of the strategic and tactical trade and brand plans within the Consumer division for key focus brands as well as established brands within the, by increasing share of voice, routes to market, maximize commercial trade and marketing opportunities to ensure the required return on investment and attaining financial objectives of the P&L.

KEY RESPONSIBILITIES

Financial Objectives:

Achieve annual fiscal revenue targets for each channel via trade marketing efforts

Achieve annual fiscal revenue targets for each brand and portfolio.

Achieve GP Margin Target for portfolio

Manage OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio

Align with Commercial Head on setting Brand & Channel objectives

Stock & Supply:

Tight inventory management and tracking

Manage supply of products across value chain into each channel based on needs

Ensure optimal margin mix

Ensure forecast accuracy working with brand management

Operational Excellence via leading a team of Trade Marketers in delivering and achieving the below:

Detailed understanding of shopper insights & Customer Propositions

Bridges gaps between sales and marketing (brand and trade)

NPD Launch & Relaunch into trade – ensuring the correct market share uptake at a store level, collaborating with Channel Ops. Managers and Merchandizing teams

Ensure that appropriate time is allocated in field with sales managers and reps to understand customer insights

Assisting with Trade Decks for KAM from a channel marketing perspective

Understand and analysing category insights and providing recommendations and opportunities to the commercial teams

To provide guidance on in-store POS development (assessing customer and market needs)

Assessing Distribution Must Have Lists based on timing of promotions

Understanding and provide updates on pricing information

Promotion Mix and Strategy (aligning channel needs to brand plan)

Providing Demand Forecasting insights based on market dynamics

Agency Management (execution on store level)

Cycle Decks for Ops

Developing Merchandising Flow Strategy

Providing input to Planogram Reviews & Sign Off

Monitor and review in-store @ point of purchase and cross-merchandising Strategy

Operational Excellence via leading a team of Brand Managers in delivering and achieving the below:

Brand & Trade Budget Management

To provide ongoing support and development of marketing team

Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets to achieve brand/portfolio priorities through engagements

Sense of urgency in resolution of customer queries

Quality assessments of portfolio/ brand strategy and tactical implementation through infield visits to obtain required intelligence and insights

Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements

Operational Effectiveness – achieve all Brand Manager OE expectations on a monthly and quarterly basis

People & Culture:

Coach and develop team to exceed on objectives

Individual development plans for team

Succession planning – ensure succession plan for all key strategic roles

Competency Development – develop key competencies and capabilities across the marketing personnel to drive the right behaviour and business objectives/ outcomes

Value Creation:

Management of short-dated stock and OOS management

Balance between strategy and execution – identify key risk areas/ products with action plans and implementation thereof

Monthly Risk & Opportunities Analysis

Compliance & Ethics:

Ensure all purchases transacted are compliant with company policies and procedures and procurement requirements, including the SA Code of Marketing

Job Requirements

SKILLS AND ATTRIBUTES

Planning skills

Time management

Problem solving

Budgeting

Forecasting

Analysing trends

Service orientation

Decision making skills

Interpersonal skills

Strong Customer Relationship Management

Communication skills

Self-Motivated

Negotiation skills

Leadership skills

Attributes

Initiative

Accuracy

Confidentiality

Customer focused

Interpersonal sensitivity

Logical thinking

Information seeking

Enquiring mind

Self-development orientation

Cultural sensitivity

Vision

Integrity

Planning and organizing

Analytical

Decision making

Commercial astuteness

Ability to handle pressure

Negotiation skills

Entrepreneurial spirit

Persuasive

Ability to delegate

Flexible and strategic thinker

KNOWLEDGE

Trade Marketing Strategies

Product Marketing Strategies

Knowledge of FMCG landscape across various key account channels

Customer Store Universe

Customer Data Portals

Customer data mining & analytics

Category Reviews Development & Story telling

Demand Forecasting

Shopper Marketing Strategy

Category Management

Finance -PnL

Trade Marketing Strategy

Pricing Strategy

Promotion Strategy

Distribution Strategy

Planogram Development

Merchandising principles

Agency Management

Pharmaceutical Laws i.e. Pricing / Marketing

Budget Recon

EAN PDC

NPD

Trade Presenter Development

ROI -Promotions

EDUCATION & EXPERIENCE

Matric

Tertiary Qualification: Marketing/Health Science Related Degree

5+ years Consumer FMCG and / or Marketing industry experience

Successful track record and experience specifically in FMCG and consumer shopper environment

5+ years demonstrated trade marketing experience in FMCG environment essential

3-5 years of demonstrated strategy implementation across Trade and Marketing functions

Financial literacy

Proficiency in Excel, PowerPoint, Outlook and Word

Ability to work on Qlikview models is advantageous.

The job applicant acknowledges, agrees, accepts, and understands that the Company (Pharmacare Limited t/a Aspen Pharmacare), has a mandatory Covid-19 Vaccination Policy and Plan which, inter alia, provides for mandatory vaccination for all employees at SA Commercial . Mandatory Covid-19 vaccination applies to this job vacancy. As such, in applying for and if applicable accepting an offer of employment for this job role, the applicant warrants that s/he is fully vaccinated, and that his/her vaccination status is valid and up to date. The Job applicant’s electronic vaccination certificate, as issued by the NDOH, must be provided if the job application results in an offer and subsequent acceptance of this offer of employment. The applicant acknowledges, further, that there is no particular reason that he/she would refuse any future booster or vaccination requirements that may/should be recommended by the South African health authorities.

Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before the 08 June 2023 . Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen