Marketing Specialist

Marketing Specialist
BDO South Africa
2023-06-15 Gauteng

Job Ref #: SASMAR12Jun2023RD
Industry: Marketing
Job Type: Permanent
Positions Available: 1

We are searching for a strategic Marketing Specialist who specialises in planning and implementing marketing strategies, to join our professional auditing and advisory services firm.The Marketing Specialist will play a critical role in developing and executing marketing strategies aligned with our multi-year sector and service line business strategies in a business-to-business (B2B) environment.

Job Description

Primary Purpose of the Job

We are searching for a strategic Marketing Specialist who specialises in planning and implementing marketing strategies, to join our professional auditing and advisory services firm.
The Marketing Specialist will play a critical role in developing and executing marketing strategies aligned with our multi-year sector and service line business strategies in a business-to-business (B2B) environment. This may involve market research, developing media plans, creating content, and managing campaigns.
The ideal candidate should have a strong understanding of integrated marketing in the professional services industry, be well-versed in industry best practices; and possess the creativity and drive to help us achieve our strategic business objectives. They must also be familiar with the latest marketing software and technologies. Additionally, they may be required to analyse data to identify opportunities for improvement and adjust campaigns accordingly

Main Duties and Responsibilities

Job Requirements

Qualifications

Experience

Job Competencies

Proven track record of developing and executing successful marketing strategies in a B2B environment.
• Strong understanding of auditing and advisory services and the ability to translate technical concepts into compelling marketing messages.
• Excellent knowledge of B2B marketing principles, strategies and best practices.
• Proficiency in digital marketing platforms and tools, including marketing automation, CRM systems, email marketing, social media management, and SEO.
• Experience in creating thought leadership content, industry reports and case studies.
• Exceptional written and verbal communication skills, with the ability to communicate complex ideas clearly and effectively.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Familiarity with relevant industry regulations, compliance, and ethics in auditing and advisory services is highly desirable..

BDO Core Competencies