Marketing Specialist - Realfi

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About RealFi:

RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit.

While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues.

Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.

What the role involves:

The Marketing Specialist is responsible for executing day-to-day marketing activities that maintain RealFi’s brand presence, engagement, and consistency across social, content, email, and community channels. This role supports the organisation’s marketing objectives by translating strategy into timely, on-brand execution and active community participation.

Success in this role is demonstrated through consistent delivery of high-quality content, responsive community engagement, reliable campaign support, and clear reporting on performance and improvement opportunities.

Key Responsibilities 

• Execute daily social media posts, tweets, and content across all brand channels.
• Maintain and optimize “always-on” marketing efforts to ensure consistent brand presence and engagement across social platforms and email.
• Actively engage with the community across platforms such as Discord, Telegram, and other Web3 social channels.
• Support marketing campaigns and events by coordinating content, scheduling posts, and assisting with real-time community engagement.
• Implement marketing campaigns, content concepts, and messaging frameworks provided by leadership.
• Monitor and track performance of posts and campaigns; report insights and recommend improvements.
• Draft copy, schedule posts, and support the coordination of creative assets.
• Ensure all content aligns with approved brand voice, tone, and messaging.

• Support ad hoc marketing tasks as required to meet changing organisational needs.
• Support ad hoc marketing initiatives as needed, including email communications, promotions, and special campaigns.

Key Competencies 

• Clear written and verbal communication
• Attention to detail
• Adaptability in a fast-paced environment
• Collaboration with internal stakeholders
• Priority and time management
• Execution discipline
• Ability to translate direction into deliverables
• Continuous improvement mindset
• Applying digital marketing knowledge in daily execution
• Interpreting basic performance metrics to inform improvements
• Problem-solving in content and community contexts

Education / Experience 

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• 2–4 years of experience in social media, content marketing, or digital marketing
• Experience working in Web3, Crypto, or DeFi environments
• Hands-on experience managing social and community platforms
• Experience supporting marketing campaigns and performance reporting
• Equivalent experience in lieu of formal education (e.g. or equivalent practical experience in [industry/function])

Specialist Skills

• Experience executing marketing within Web3, Crypto, or DeFi environments
• Community engagement across Web3-native platforms such as Discord and Telegram.

Benefits

• Flexible schedule
• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.