Mid Research and Insights Analyst (Tool Expert)

YOUR MAIN RESPONSIBILITIES:

• Own the usage, training, expertise and governance of our best-in-class tool stack. Namely, social listening tools like Talkwalker, Tubular, YouScan and Exolyt, competitive analysis tools like Rival IQ, audience analysis tools like Profiler, Audiense or Global Web Index, trends and search tools like Semrush and Traajan or Social Lab Proprietary Tools, etc.)


• Analyse social and digital data through the above-mentioned set of tools based on a client briefing.


• Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.


• Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.


• Design insightful reports and audits with strategic recommendations.


• Deliver high-quality service to local and international clients.


• Collaborate with WPP and external data providers.


• Participate in the creation of new, commercially viable data products.


• Client facing for the presentation of intelligence work.

YOUR TRACK RECORD SHOWS:

• 3 to 6 years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).


• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights


• An expert in using social and digital monitoring technologies such as Talkwalker, Brandwatch, YouScan, Tubular, Exolyt, Rival IQ, Meltwater, SEMrush, etc.


• Expert in the understanding of social media and established understanding of the wider digital communication landscape.


• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.


• Eye for innovation and the next emerging platform, partner or tool.

MUST-HAVE:

• Strong tool expertise in in the social intelligence space.


• Always-on social listening analysis and insights generation.


• Cultural tracking (including trends) and insights generation for always-on and campaign use.


• A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.


• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.


• Strong reporting and visualisation skills

NICE-TO-HAVE:

• Dashboarding, data collection and data visualisation experience


• Knowledge of customer research is a plus

WE OFFER YOU:

• A full-time job within a growing and trendsetting agency.


• Global client portfolio.


• Attractive package and benefits.


• Continuous training and development.


• Career conversation and growing opportunities.


• Hybrid working policy.