Job Description

Head of Marketing

Overview

Our client is looking for a dynamic and experienced Head of Marketing to lead the marketing function for a prominent financial services brand. This role is pivotal in driving brand strategy, customer acquisition, performance marketing, and overall commercial growth. The successful candidate will be responsible for translating business objectives into a robust marketing strategy that delivers measurable results across brand health, sales performance, and customer engagement.

Responsibilities

As the Head of Marketing, you will:

• Develop and communicate the marketing strategy aligned with the organization’s mission, vision, and business objectives.


• Lead the design and execution of the brand strategy, ensuring alignment with commercial goals.


• Oversee marketing communications to ensure consistent messaging across all channels.


• Drive commercial performance through effective funnel management and marketing contribution to key performance indicators.


• Partner with cross-functional teams to ensure seamless strategy implementation.


• Manage marketing budgets, ensuring optimal allocation and ROI.


• Build and maintain relationships with senior stakeholders, agencies, and strategic partners.


• Lead the interpretation of marketing performance data to inform decision-making and strategy refinement.


• Foster a high-performance culture within the marketing team, emphasizing accountability, innovation, and collaboration.

Qualifications

To be successful in this role, you should have:

• A postgraduate degree in Business Management, Marketing, Commerce, or an equivalent qualification (essential).


• Additional training in digital marketing, commercial analytics, brand strategy, or leadership (advantageous).


• 7-10+ years of marketing and brand experience, ideally within financial services or a commercially measurable category.


• 5+ years of senior leadership experience managing diverse marketing teams and cross-functional delivery teams.


• Proven expertise in managing multi-channel marketing ecosystems and delivering revenue-linked outcomes.


• Strong commercial acumen, with a deep understanding of marketing ROI, financial performance, and growth levers.


• Exceptional verbal, written, and presentation skills, with the ability to communicate effectively at an executive level.