Paid Media & Marketing Analyst

JOB OVERVIEW

The Paid Media & marketing analyst sits in the marketing team, reports to the Brand Manager and works with the team to drive the marketing department and deliver growth. This is a commercial role, the marketing analyst is part of the marketing team, works with the UCOOK Brand Manager, UCOOK CEOs, CRM, Tech, data and other relevant departments to drive order numbers and revenue growth. 

KPIs AND RESPONSIBILITIES

Key Responsibilities are:

Driving Growth:

• Driving sales growth (customer acquisition, order frequency and basket size) using paid and owned digital channels


• Working with external paid media partners to drive customer acquisition via paid media and ensuring conversion via input into the end-to-end customer experience / UX (with relevant Tech teams) 


• Work with Customer Service to optimise CS as a sales channel. 


• Working with BI team, CRM & CS to gain customer insights that we can use to drive growth


• Support the Brand Manager, CRM, BI and Dev teams to develop data-driven customer segments, personalization and recommendation engines, to improve customer segmentation and cross-sell / upsell opportunities


• Support the social media manager to grow the UCOOK community, leveraging the components of the UCOOK digital eco-system (web site, social media, etc.)


• Overseeing and driving the execution of the affiliate marketing partnerships


• Support top-of-funnel campaigns and lead gens to grow the UCOOK base
  

Reporting and Analysis

• Working with the data team, Tech team, CRM, Brand Manager and relevant external partners to set up and track key consumer and web site metrics, as well as metrics for all marketing activities, to determine effectiveness and ROI


• Reporting on marketing metrics (e.g. traffic and revenue per channel, customer numbers, retention and acquisition, frequency and AOV) in bi-weekly KPI meetings


• Working with the Brand manager to report on marketing performance in quarterly business reviews


• Support the Brand Manager with data analysis to generate campaign reports and insights for each of the big campaigns in the marketing calendar. 

Contribute to Partnerships

• Managing a base of strategic partnerships to get new partner programs set up and establishes a good working relationship with partners, including management of day-to-day marketing relationship


• Review existing campaigns and implement campaigns to drive growth and acquisition


• Source partners and opportunities to expand Meal Kit and frozen footprint and grow sales. 

Campaign & Content creation Support:

• As part of the marketing team and  in collaboration with the creative/brand team, you will support on strategic content, innovative and integrated marketing communications that brings the UCOOK brand to life and links directly to product sales, across all digital owned and paid channels, and find ways to use content efficiently across all channels


• Support the Brand Manager on campaign and promotional rollouts and with internal stakeholders and external suppliers as required.
  

Budget management            

• Work closely with the Brand Manager to strategically plan and forecast spend across campaigns, platforms and initiatives


• Manage the marketing and discount budget to maximise revenue & brand awareness and come in on bud


•  Report on budget performance against target

Key KPIs are:

• Driving the Top line sales target against business plan


• New customer acquisition through the various channels against business plan


• Meeting traffic targets per channel as set out in the marketing/business plan


• Customer re-activation

SKILLS AND COMPETENCIES:

• Strong data analysis skills and an analytical mindset with confidence in using data to inform decisions.


• Strategic thinking and ability to develop the overarching digital brand strategy balanced with attention to detail and critical thinking to manage the day to day 


• Ability to work with the various teams to marry commercial objectives with brand guide


• Strong grasp of KPIs that are critical for the success of an online brand


• Ability to craft compelling strategies and campaigns to drive new customer acquisition and retention


• Ability to navigate complexity and be able to create structure. 


• Experience working within a bigger marketing team as well cross functional within the organisation 


• Confidence to engage with external stakeholders such as key partners and suppliers.

REQUIREMENTS:

• Degree or diploma in Marketing or Advertising


• 2–4 years experience in digital marketing.


• Demonstrated experience working in cross-functional teams (Marketing, Tech and Data).


• Proven ability to work independently, make decisions, and problem-solve in complex environments.


• Strong affinity to work with numbers, analyse, understand and draw conclusions


• Experience with all relevant digital channels (CRM, Paid Media, Social Paid Media, etc.)
  

WHY JOIN US?

You’ll join a team of doers and builders, committed to sustainability and excellence. As Social Paid Media Specialist, you will be instrumental to deliver our brand message to new and existing customers. Future opportunities to grow within the marketing and or group/brand marketing space.