Paid Media Strategist

Overview

At Keen, we don’t just deliver services. We embed ourselves into the heart of our clients’ businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international brands scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales. We are not a legacy agency. We are a partner in growth, and that is where you come in.

The Role
We are hiring a Paid Media Strategist to own performance-driven growth initiatives across paid acquisition channels, with a strong emphasis on experimentation, forecasting, and scalable performance strategy.

This role blends strategic ownership with hands-on execution. You will define growth hypotheses, translate business goals into actionable acquisition plans, and use paid media as a core lever to drive measurable impact for global brands.

If you enjoy owning outcomes, testing and learning at speed, and partnering closely with creative and data teams, this role is for you.

• Experience: 3 - 6+ years in paid social media buying or digital media management.
• Platform Expertise: Hands-on experience with Meta Ads Manager required; TikTok, Pinterest, and emerging platforms preferred.
• Analytical Skills: Strong understanding of campaign metrics (ROAS, CPA, CPL); experience using Excel or Google Sheets for reporting and optimization.
• Detail Orientation: Exceptional QA skills and ability to catch errors before campaigns go live.
• Data Literacy: Comfort with attribution tools (Northbeam, TripleWhale, Recast) and analytics platforms (GA4, Motion).
• Collaboration: Strong communication and project management skills; ability to work closely with creative and strategy teams.
• Certifications: Current paid media certification (Google Ads, Meta Blueprint, TikTok Academy).
• Bonus: Experience with programmatic media, cross-channel campaigns, or creative testing frameworks.
  
  

Key Responsibilities

Campaign Management & Execution

• Build, launch, and manage paid campaigns across Meta, TikTok, Pinterest, and Axon by AppLovin.
• Ensure accurate setups, tracking, naming conventions, and audience structures.
• Perform detailed QA on ad copy, landing pages, audiences, UTMs, and ad formats.
• Upload and organize a high volume of weekly ads (50+ per week) across multiple formats (1:1, 4:5, 9:16).
• Maintain organization within project management tools (Asana, Air).
  
  

Performance Optimization

• Monitor campaign performance to meet ROAS, CPA, and CPL goals.
• Adjust budgets, targeting, and creative based on real-time performance data.
• Collaborate with strategy teams to support broader campaign objectives.
• Identify opportunities to scale campaigns efficiently while maintaining ROI.
  
  

Data & Reporting

• Track, monitor, and interpret campaign performance using GA4, Motion, Northbeam, and other attribution tools.
• Prepare reports and dashboards to communicate results and insights to clients and internal teams.
• Provide actionable recommendations for creative testing and ad optimization.
  
  

Creative Collaboration

• Work with Creative Strategists to test new creative concepts and ad variations.
• Share insights on audience engagement, messaging, and ad performance.
• Maintain a log of best practices and learnings for future campaigns.

• Hybrid schedule with collaborative office-based work in Woodstock, Cape Town (once a week).
• Opportunity to work closely with fast-growing international brands and a globally minded team.
• Autonomy to execute campaigns and contribute to campaign strategy.
• Career growth opportunities in a fast-moving organization.
• Professional development budget and birthday leave.
• Join a team that values ownership, precision, and results.