Personal Brand Manager

Personal Brand Manager



A high-profile individual is hiring a hands-on Personal Brand Manager to own brand strategy and content across every platform where they show up, and to take that brand to the next level.

About the role

You will be the person behind a personal brand that is already established and ready to scale. You will shape how the brand looks, sounds, and grows across platforms, and you will create or direct the content that carries it. This is a high-trust, high-visibility role. Success means a stronger, more consistent brand, a bigger and more engaged audience, and content that reflects the individual's voice.

Required Qualifications

• Extensive experience managing the personal brand of an individual, such as a founder, executive, creator, or public figure


• Proven experience managing and growing a presence across multiple social platforms (for example Instagram, YouTube, TikTok, LinkedIn, and X)


• Hands-on content creation experience, including short-form video, written posts, and visual content


• Experience building and running a content calendar with a consistent publishing cadence


• Track record of measurable audience growth and engagement, backed by a portfolio of past work


• Experience using platform analytics to decide what to create next and where to focus


• Experience working directly with a principal to capture their voice and translate it into content

Preferred Qualifications

• Experience with brand partnerships, sponsorships, or collaborations


• Video editing and basic design skills


• Experience with long-form content such as podcasts, newsletters, or YouTube series


• Experience with community management and audience engagement


• Experience repositioning or scaling an existing personal brand

Responsibilities

• Set the overall brand strategy and keep the voice, look, and message consistent across platforms


• Plan, create, and publish content on a regular schedule


• Manage and grow each platform, tailoring content to what works on each one


• Track performance and report on growth, engagement, and what to change


• Spot trends and opportunities that can raise the brand's reach and visibility


• Coordinate with editors, designers, and other creators as needed

Who thrives in this role

• Creative and strategic, equally comfortable producing content and planning the bigger picture


• Discreet and trustworthy when representing someone's name and reputation


• Quick to notice what is working and willing to change course


• Organized enough to keep many platforms and deadlines moving at once


• Takes ownership and does not wait to be told what to post