PPC SEO Specialist

Job Title: PPC & SEO Specialist

Location: Cape Town (Hybrid Minimum 3 days in-office, Central CBD)

Working Hours: 9AM 5PM (SA Time)

Reports to: Head of Marketing

About the Company

A high-growth, award-winning provider of flexible finance solutions to small businesses, with a strong presence in the UK and an established operations team in Cape Town. The company is known for its innovative, fast-paced culture, and its commitment to empowering businesses through accessible, customer-centric funding.

Led by an experienced and supportive leadership team, this company offers a dynamic environment where performance, ownership, and collaboration are highly valued. With a growing footprint in South Africa and a modern, centrally located office space, this is an exciting opportunity to be part of something impactful.

The Role

We're looking for a hands-on PPC & SEO Specialist who thrives on performance marketing and is ready to take full ownership of the company's paid and organic search strategy. You'll be responsible for planning, executing, and optimising campaigns that drive qualified leads and improve online visibility.

This is a strategic and technical role suited to someone who enjoys working cross-functionally, experimenting with new ideas, and delivering real, measurable results.

Key Responsibilities

• PPC (Pay-Per-Click) Management
• Plan, manage, and optimise paid campaigns across platforms such as Google Ads and Meta
• Conduct keyword research, A/B testing, audience targeting, and bidding strategies
• Monitor campaign performance, analyse data, and provide ongoing recommendations
• Manage budgets effectively to ensure efficient spend and high ROI
• Stay updated on platform developments and industry trends
• SEO (Search Engine Optimisation)
• Develop and implement a comprehensive SEO strategy to boost organic visibility and conversions
• Perform technical audits, on-page optimisation, and keyword research
• Collaborate with developers to implement technical SEO improvements
• Execute link-building and digital PR campaigns
• Monitor and report on SEO performance using GA4, Search Console, SEMrush, or similar tools

Candidate Profile

• 3 to 8 years of experience in SEO and PPC within fast-paced environments
• Strong academic background, preferably from top-tier South African universities
• Technically proficient in tools such as Google Ads, Google Analytics (GA4), Google Tag Manager, SEMrush, Ahrefs, and Search Console
• Strong communication and reporting skills
• Analytical mindset with a passion for data-driven marketing
• A self-starter who takes ownership and executes independently
• Strategic and creative, with a test-and-learn approach to continuous improvement
• Committed and stable work history looking for long-term growth within a company