Product Development Manager

PRODUCT DEVELOPMENT MANAGER 

Location: Johannesburg, South Africa
Industry: Healthcare / Medical Devices / Capital Equipment

A leading healthcare organisation is seeking an experienced Product & Business Development Manager to drive commercial growth, product strategy, and market development across specialised medical device portfolios.

This role is ideal for a commercially driven professional with strong healthcare industry knowledge, product management expertise, and the ability to support strategic growth within a highly specialised environment.

THE ROLE

You will be responsible for driving product strategy, market expansion, and commercial enablement across a portfolio of medical technology solutions.

Key responsibilities include:

Product Management & Lifecycle Strategy

• Managing the full product lifecycle from introduction through to phase-out
• Driving product positioning, pricing strategies, and value propositions
• Supporting forecasting, demand planning, and portfolio optimisation
• Aligning local market requirements with broader product strategy initiatives

Market Analysis & Business Development

• Conducting market research, segmentation, and competitor analysis
• Identifying new business opportunities and growth areas within the portfolio
• Monitoring market trends, pricing, and competitor positioning
• Developing business cases for new products and commercial opportunities

Marketing Strategy & Commercial Enablement

• Developing and implementing marketing plans aligned to business objectives
• Driving product awareness campaigns, promotions, and educational initiatives
• Supporting congresses, workshops, and healthcare industry events
• Collaborating closely with sales teams to support commercial execution

Sales Support & Product Training

• Providing product training, technical support, and sales enablement tools
• Supporting key customer engagements and strategic accounts
• Ensuring sales teams are equipped to position products effectively
• Assisting with customer presentations, demonstrations, and solution discussions

Product Launches & Innovation

• Leading and coordinating new product launches and roll-outs
• Supporting market adoption of new technologies and solutions
• Collaborating with global and cross-functional teams on innovation initiatives
• Driving successful market entry and product uptake strategies

Customer & Stakeholder Engagement

• Building relationships with healthcare professionals, institutions, and industry stakeholders
• Supporting clinical education and training initiatives
• Engaging with key opinion leaders and relevant industry societies
• Strengthening product positioning and market credibility through stakeholder engagement

Operational & Compliance Responsibilities

• Supporting tender processes with product and market input
• Ensuring compliance with regulatory, quality, and company standards
• Maintaining accurate reporting, forecasting, and product data management

WHAT WE ARE LOOKING FOR

Key requirements:

• Degree in Medical Sciences, Biomedical Engineering, Marketing, Business, or related field
• Minimum 5–8 years' experience in:
  • Medical devices
  • Healthcare marketing
  • Product management
• Strong experience in product lifecycle management and marketing strategy
• Experience supporting sales teams and commercial execution
• Strong understanding of healthcare systems and procurement environments
• Experience with market analysis, customer insights, and competitor intelligence

Advantageous:

• Postgraduate qualification in Business Management, Marketing, or MBA
• Clinical background
• Experience within:
  • Endoscopy
  • Infection prevention
  • Capital equipment environments
• Valid driver's licence
• Willingness to travel nationally

WHO YOU ARE

• Commercially driven with strong strategic thinking ability
• A confident communicator and relationship builder
• Passionate about healthcare innovation and medical technologies
• Highly analytical with strong problem-solving capability
• Collaborative and customer-focused
• Able to operate effectively in a fast-paced, specialised environment

WHY THIS ROLE

• Opportunity to work with innovative healthcare technologies
• High-impact role driving market growth and product strategy
• Exposure to specialised medical device portfolios and industry leaders
• Strong blend of commercial, strategic, and customer-facing responsibilities
• Opportunity to contribute to healthcare advancement and innovation